Amity College of Commerce organised a Brand Rebranding Competition on 20 September 2024. The event aimed to prepare students for the dynamic nature of the business world, where brands must continuously evolve to stay relevant and capture consumer attention.
The aim of the Brand Rebranding Competition was to bridge the gap between academic theory and real-world application by offering students a platform to showcase their creativity, marketing skills, and strategic thinking.
In conclusion, by engaging in the rebranding process, developing new logos, slogans, and marketing strategies, students gained valuable insights into the importance of a strong and adaptable brand identity. The competition fostered creativity, strategic decision-making, and teamwork, equipping participants with essential skills for future success in marketing and business.