Amity Management Analyst (AMA) is a bi-annual, peer-reviewed international journal published by Amity University Haryana, Gurgaon. It has been serving the academia, corporate and policy makers for last many years by publishing relevant, novel and quality research papers.

The journal is committed in disseminating the significance of business and management sciences among academicians and practitioners through theoretical analysis, empirical investigation, and exchange of thoughts between intellectuals coming from diverse allied fields. This enables it to provide solutions to problems and challenges which the business world confronts in the dynamic environment.

The Journal is published in the months of June and December every year. The journal encourages theoretical/conceptual as well as applied research work. Every issue comprises of research papers/ perspective article/case study and one interaction with the practitioner.

Guidelines for Contributors

Amity Management Analyst (AMA) invites original research-based papers and management cases from both academicians and practitioners on topics addressing contemporary issues pertaining to the area of management and allied fields.

  • Manuscripts should be sent along with the authorization letter in favor of the Editor-in-Chief that it may be published after necessary editing and the copyright shall remain with the AMA.
  • Nature of Submission:
    • Full length articles (5000–8000 words): Original high-quality research papers.
    • Management Cases (5000–7000 words exclusive of teaching notes).
    • Interview of renowned academician/ corporate personnel- (4000-5000 words with the consent letter of the interviewee)

      Manuscripts should be submitted by electronic mail with the cover page bearing only title of the paper and author (s) names, designations, official addresses, phone/ fax numbers and e-mail addresses. The title page should clearly mention the name of corresponding author who will be handling communications at all stages of refereeing and publication, even post-publication.


All the manuscripts should include an abstract of about 150 to 200 words with five keywords. It shall cover purpose of the study, methodology used, results, uniqueness, and implications.


All footnotes should be indicated by serial numbers in the text and literature cited should be detailed at the end of the paper..

Tables and Figures

Tables/ Figures should be placed as close to the reference as possible.. Tables should contain a source and units of measurement. Table caption should be above the table. Figure caption should be below the figure. Their location in the text should be indicated as follows

Table 1.1



For all sources APA format to be used. Place the references at the end of the manuscript. For more than one publication by the same author, list them in chronological order, with the older item first. For more than one publication in one year by the same author, use small (lower case) letters to distinguish them (e.g., 1980a, 1980b). Following are some hypothetical examples:

Books - Robert, S (1988), Managerial Effectiveness and Quality of Worklife: India Insights. New Delhi Tata McGraw Hill Publishing Co. Ltd.

Journal - Manikutty, S (1997), “Telecom Services in Urban and Corporate Segments: A Consumer Perspective” Vikalpa, Vol. 22, No.3, pp. 15-28

The format of references should be in APA format. For more details on APA format, Kindly visit

No stops after abbreviations (UK, USA, MBA, etc.)

Use double quotes throughout. The use of single quotes to be restricted for use within double quotes, e.g., “In the words of Churchill, ‘Anyone can suggest you when you are right; friends are there to support you when you are wrong’” Quotations in excess of 50 words should be separated from the text with a line space above and below and indented on the left. Quotes should be cited accurately from the original source, should not be edited and should give the page numbers of the original publication.

  • Use of italics and diacriticals should be minimized, should be kept to the minimum and should be consistent.
  • An author will receive a complimentary copy of the issue in which his/ her paper is published.

Editorial Team

Prof (Dr) R C Sharma Amity Business School

Executive Editor
Prof (Dr) Padmakali Banerjee Amity Business School

Managing Editor
Prof (Dr) Vikas Madhukar Amity Business School

Associate Editor
Prof(Dr) Deependra Sharma Amity Business School

Editorial Support
Dr Saba Jafri Amity Business School

Dr Ranjana Kothari Amity Business School