PhD, Aligarh Muslim University
Masters in International Business, Delhi School of Economics, Delhi University
BBS, Shaheed Sukhdev College of Business Studies, Delhi University
September 2011 - Present
Deputy Director - Academics, Amity School of Business, Amity University, Noida, India.
September 2007 – January 2012
Assistant Professor, Amity School of Business, Amity University, Noida, India.
October 2006 – August 2007
Senior Lecturer, Amity School of Business, Amity University, Noida, India.
May 2003 – September 2006
Lecturer, Amity Business School, Amity University, Noida, India.
Strategic Management
Marketing Communications
International Marketing
Consumer Behaviour
Consumer Decision Making
Psychology of Marketing
Food Marketing and Nutrition
Entrepreneurship and Strategy
Emerging Market Economies.
Consumer Behaviour
Marketing and Technology
Innovation and Digital transformation
Entrepreneurship and Strategy
Member, All India Management Association
Conducted Training for Indian Postal Department, Delhi Postal Circle, Government of India, Amity Campus Noida, 2008,
Conducted workshop for Teachers of ICSE Board, Research, Development and Consultancy Division of CISCE, Noida, India, 2007
Participated in several national & international conferences, seminars and workshops.
'Best Paper Award', National Seminar on Rural Marketing, College of Agribusiness Management, G.B.Pant University, Pantnagar.
Received SAGE Best Case Award 2018 in International Conference on Management Cases.
Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India