Dr. Dr. Juhi Pushpa Pathak

Associate Professor

Amity School of Communication

Journalism & Mass Communication
Amity School of Communication (ASCO)

Graduation: Bachelors in Mass Media (Print Media Specialisation)

Post Graduation: MA in Broadcast Journalism (Electronic media specialisation), MA in Political Science and MA in International Relations

PhD in Mass Communication

Others: UGC – NET/JRF
Industry experience: 5 years+
Teaching experience: 11 years+
1. June 2023 – December 2023 (Odd Semester):
Taught ‘English Communication and Journalism’ for Summer School students (Post 12th Boards) from 5th June -16th June 2023.

Taught ‘Communication and Mass Media’ for Summer Break students (II Semester) from 5th June -7th July 2023.

Teaching ‘Social Responsibility & Community Engagement’ in MBA (MM) III Semester, MA(A&MM) III Semester and MA(PR&EM) III Semester, ‘Society and Globalization’ in BA (J&MC) V (A,B,C,Eve & 3C) Semester, ‘Marketing Strategies’ in MA(A&MM) III Semester, ‘Strategic Management’ in MBA (MM) III Semester and ‘Marketing Management’ in MA(A&MM) I Semester and MBA (MM) I Semester in Amity School of Communication, Amity University, Noida.
2. March 2023 – June 2023 (Even Semester): Taught ‘Promotional Media’ in BA(J&MC) IVA Semester, ‘Communication Skills’ in BA (J&MC) - 3C and B.A.(MC-Intl) II Semester, ‘Current Affairs and News Analysis’ in BA (J&MC) – Evng II Semester, ‘Television News and Production’ in MA (J&MC) IIB Semester, ‘Marketing Management’ in MA (J&MC) IIA Semester, ‘Management in Action - Social Economic and Ethical Issues’ and ‘Advertising Industry – II’ in MBA (MM) IV Semester, ‘Ad Production and Campaign Planning’ in BA (J&MC) VIE Semester, ‘Reporting & Copy Editing Skills’ BA (J&MC) – Evng IV Semester in Amity School of Communication, Amity University, Noida.
Media Laws and Ethics
Public Relations
Communication Theory
Marketing Theory
1. Working Committee Member of Global Communication Education Conclave (GCEC) under the aegis of Global Media Education Council (GMEC).
2. Media Federation of India (MFI)
3. Member of International Association for Media and Communication Research (IAMCR)
4. Public Relations Society of India (Delhi Chapter)
1. Received the prestigious Anundoram Borooah Award, on 18.09.2005, presented by the Chief Minister Tarun Gogoi in recognition of her excellent academic performance.
2. Awarded the youngest textbook author of an English book ‘Introduction to Media Laws and Ethics’, at the age of 23 years by World Records India and World Amazing Records.
3. Felicitated by the Public Relations Society of India (Guwahati Chapter), at their Annual General Meeting, held at Hotel Royale de Casa on 08.02.2015 for the book ‘Introduction to Media laws and ethics’ that is benefitting the students of Journalism and Mass Communication in the state of Assam.
4. Received the National Award for the Best Chapter Newsletter (Guwahati Chapter) out of 25 state Chapters of India by the Public Relations Society of India (PRSI) in the 37th All India Public Relations Conference held from 25th - 27th November, 2015 in Ahmedabad, Gujrat. I received the Award in the capacity of being the Editor of the PRSI Guwahati Chapter Newsletter - 'Seven Sisters'.
5. Received a ‘Letter of Appreciation’ issued on 05.11.2020 for creating and uploading more than 20 e- content for UP Higher Education Digital Library, Govt. of Uttar Pradesh. The letter has been issued by Dean, SMFE, Sharda University.
6. Received a ‘Letter of Appreciation’ issued on 20.11.2020 for reviewing the manuscripts for MAIMS International Conference (MIC 2020) on the theme “Impact of Digitization on Education, Management sciences, Information technology, Law Enforcements and Media” organized by the ThinkQuest Club, Maharaja Agrasen Institute Of Management Studies (MAIMS) under the Aegis of IQAC and MACS in academic collaboration with Lincoln University College, Malaysia, held on December 3rd & 4th, 2020.
7. Received a ‘Letter of Appreciation’ and ‘Recognition as Educational Partner with IIMUN’ issued on 01.01.2021 for a session on 'Cross Border Communication'. The letter has been issued by India's International Movement to Unite Nations (IIMUN).
8. Received a ‘Letter of Appreciation’ issued on 23.02.2021 for being a Reviewer in a Book published by TAYLOR & FRANCIS. The letter has been issued by Waljat College of Applied Sciences, Sultanate of Oman, Muscat.
9. Received a ‘Letter of Appreciation’ issued on 26.02.2021 for my tenure as a member of Public Relations Society of India (PRSI), Guwahati Chapter where I served the Chapter with great dedication as a Student Member from 2013 – 2015 and as a Professional Member from 2015 – 2020; and added value to the Chapter activities as Executive Committee Member and Editor of the Chapter Journal ‘Seven Sisters’ in the year 2015- 16 during which PRSI Guwahati Chapter received the Award for Best Chapter Newsletter (Guwahati Chapter) at the 37th All India Public Relations Conference held from 25th - 27th November, 2015 in Ahmedabad, Gujrat.
10. Received a ‘Letter of Appreciation’ issued on 05.03.2021 from Assam State Commission for Protection of Child Rights (ASCPCR) for contribution in the area of human rights and especially, Child Rights through my academic research publications and deliberations in research seminars including my book, ‘Television Advertising Ethics and Human Rights’. I have been appreciated for successfully endeavoring to find out areas of protecting human rights even in the field of media as they have worked closely with me over the years.
11. Received ‘Award of Honour’ by Sharda University on International Women's Day in recognition of performance and contribution during the hard time of COVID 19 Pandemic on 08.03.2021. The letter has been issued by Dean, SMFE, Sharda University.
12. Received Letter of Appreciation for the Book 'Film Appreciation on cinemas (1980 to 1990) of Jahnu Barua from PIB, (I&B Ministry) Director-General Shri DJ Narain.
13. Received Letter of Appreciation for the Book 'Film Appreciation on cinemas (1980 to 1990) of Jahnu Barua from All Assam Students Union Chief Advisor Dr. Samujjal Bhattacharjya.
14. Received Letter of Appreciation for the Book 'Film Appreciation on cinemas (1980 to 1990) of Jahnu Barua from National Award winner Shri Bishnu Kharghoria.
15. Received Letter of Appreciation for the Book 'Film Appreciation on cinemas (1980 to 1990) of Jahnu Barua from National Award winner Ms. Malaya Goswami.
16. Received Letter of Appreciation for the Book 'Film Appreciation on cinemas (1980 to 1990) of Jahnu Barua from V Shantaram and Filmfare winner Ms. Gopi Desai.
17. Empaneled as a 'Reviewer' for a book on “Supply Chain with Blockchain Technologies: Practices, Innovations and Applications” edited by Dr. S.L. Gupta, Professor & Director, Birla Institute of Technology, Noida and published by Taylor and Francis. Certificate of Reviewing issued on 03 Jan 2022.
18. Empaneled as a 'Reviewer' for UGC Care Journal ‘ShodhKosh – Journal of Visual and Performing Arts' ISSN 2582 – 7472. Certificate of Reviewing issued on 26 Jan 2022.
19. Conferred an Honour of Recognition for the tremendous work done in the field of education in the event ‘Adamya: The Unconquerable’ organized by the IQAC and Gender Sensitization Cell 2021-22 of SIES College of Arts, Science and Commerce conducted on account of International Women’s Day on 08-03-2022.
20. Conferred the Honour of Recognition for my work on Shri Jahnu Barua at the 12th Dada Saheb Phalke Film Festival-22, Delhi NCR, India. Also extremely privileged to be empanelled as a co-Jury alongside National Award Winner Ms Savita Raj Hiremath among others on 30-04-2022.
21. Conferred the 6th Edition Dr. Sarojini Naidu International Award for Working Women 2022 on 11th October 2022. She received it in her capacity as an Educationist and her award had the citation that it was conferred “for the sincere contribution to the growth of the country”. The award was presented by President of the International Chamber of Media & Entertainment Industry (ICMEI) and Chancellor of AAFT University of Media and Arts, Dr Sandeep Marwah in the presence of Chief Guests Padma Shri Ms Prathibha Prahlad, Padma Shri Ms Kumari Devayani and Dr Phani Jayanthi Sen.
22. Received Letter of Appreciation for the Book 'Film Appreciation on cinemas (1980 to 1990) of Jahnu Barua from Hon’ble Chief Minister of Assam Shri Dr Himanta Biswa Sarma on 8th November, 2022.
23. Conferred the ‘Sashakt Naari Samman Award’ at the Sashakt Naari Samman Awards Ceremony and Women’s Conference Season 5.0 organized by Mentor & Mascot Indian Film Federation in association with Sharda University on 24th November, 2022.
24. Conferred the ‘Best Media Educator in Film Research’ by Media Federation of India on 04 March 2023.
25. Conferred the GIAA 2023 Award in the category of ‘Genius Author of the Year’ in the 8th Genius Indian Achievers Award 2023 hosted by Genius Foundation in collaboration with World Records India on 11th June 2023 at Ahmedabad, Gujrat.
Amity School of Communication (ASCO)