Dr. Dr. Neha Bhushan

Assistant Professor-II

Amity School of Communication

Journalism & Mass Communication
Amity School of Communication (ASCO)

Work experience: 9+ yrs
i) As an Assistant Professor (Grade II) at Amity University, Noida (Since 18 Jan 2023)
ii) As an Assistant Professor (Grade I) at Sharda University, G. Noida (5.5 years 26 July 2017-17 Jan 2023)
iii) As an Assistant Professor at Shri Ramswaroop Memorial University, Lucknow (2.5 yrs, 2015-2017)
iv) As Lecturer in Modern Girls' Degree College for Professional Studies, Affiliated to the University of Lucknow, Lucknow (1 yr, 2014)
Communication and Mass Media, Media Marketing Communication, Communication Skills, Individual Excellence and Cognitive Dissonance, Digital Marketing
Media Research, Digital Media, Media Marketing, PR and Advertising, Development Communication, and Gender Studies.
Media Marketing and Advertising, Public Relations, Development Communication, and Media and Communication Theories
? Research paper was published in bi-annual Refereed Journal, Pragyaan, Journal of Mass Communication; Volume 20, Issue 1; June 2022. Page 25, Paper titled, "Development of Social Media Dependency Scale." ISSN:0974-5521 Link: https://pragyaanmasscomm.iuu.ac/archive.php?cid=18_archives ? Research paper was published in UGC CARE listed Journal, Global Media Journal-Indian Edition; Volume 13, Issue 2; December 2021. Paper titled, "Computer-Mediated Reality Communication for Richer Human Interaction in Post-Abnormal." ISSN:2249-5835 Link: http://gmj.manipal.edu/issues/December2021/Computer-Mediated%20Reality%20Communication.pdf ? Research paper published in UGC CARE listed Journal, Shodh Sanchar Bulletin, Lucknow, Quarterly. January to March 2021, Volume 11, Issue 41. Paper titled, "A Comparative Study on Social Media Use by Rural and Urban Women." ISSN 2229-3620 ? Research Paper published in Indian Journal of Human Relations Volume 53 Issue 2; November 2019 pp. 1-7 Paper titled "Role of Social Media in the Life of Rural Women: A Case of Eastern Uttar Pradesh" ISSN 0974-1089 ? Research Paper published in Media Messenger, a Multilingual Research Journal in Media, Volume 3, Issue 2 (2018). Paper titled "A Study of Femvertisements and its impact in changing attitude of viewers" ISSN 2455-2045 ? Research Paper published in International Journal of Research Culture Society Volume 2 Issue 5 (2018). Paper titled "A Critical Analysis of Social Networking Sites Users of Rural India" ISSN 2456-6683, Impact Factor 3.449 Link-https://ijrcs.org/wp-content/uploads/201805032.pdf ? Research Paper published in Indian Journal of Human Relations Volume 51 Issue 2 July- Dec (2017). Paper titled "Women Centric Movies in Bollywood: Growing Trend and Popularity." ISSN 0974-1089 ? Research Paper published in Indian Journal of Human Relations Volume 449-50 (2016). Paper titled "A Critical Analysis of Contrarian Behaviour of Facebook- Active Population on Caste-based Reservation Visuals." ISSN 0974-1089 Link:https://www.indianjournals.com/ijor.aspx?target=ijor:ijhr&volume=49and50&issue=1&article=005 ? Research Paper published in Human Rights International Research Journal Volume 4 Issue 1 (2016). Paper titled "Tsunami of Opinion on Social Media: 'My Choice' Video." ISSN 2320-6942. ? Research Paper published in Social Sciences International Research Journal: Volume 2 Issue 1 (2016). Paper titled "Femvertisement: Indian Women from Commodity to Entity." ISSN 2395-0544 PUBLISHED BOOKS WITH ISBN NUMBER ? Opportunities in Media Industry Post COVID-19 Pandemic edited by Neha Bhushan, Amit Chawla, Sayani Chawla, Published by Clever Fox Publishing, Karnataka, Volume 2 ISBN 9789391537906, India, 2021. ? Opportunities in Media Industry Post COVID-19 Pandemic edited by Neha Bhushan, Amit Chawla, Sayani Chawla, Published by Clever Fox Publishing, Karnataka, Volume 1 ISBN 9789391537845, India, 2021. ? Social Media Dependency Scale authored by Neha Bhushan, Published by Prasad Psycho Corporation, New Delhi, ISBN 978-93-84764-08-, First Publication India 2021. CHAPTERS IN EDITED BOOK WITH ISBN NUMBER ? Chapter published in the Book Cinema and OTT Wave, published by Kanishka Publishers. Editors Dr. Susmita Bala, Dr. Manmeet Kaur, and Pramod Kumar Pandey. ISBN 978-93-91450-40-3 First published 2022. Title with page number, 'Anxiety-Inducing Media: Influence of OTT Content on Youth,' (2022) Page no. 107. ? Chapter published in the book Development Through Media, published by Vanya Publications, Kanpur. Edited by Dr. Amit Kumar Mishra. ISBN 978-81-952128-7-3 Title "Skill Learning and Social Media: Rural Women of Eastern Uttar Pradesh," (2021) Page no. 32. ? Chapter published in the book Impact of Media on Culture and Society, published by University Book House (P) Ltd. Jaipur. Edited by Dr. Usha Sawhney, Prof Sanjeev Bhanawat & Kalyan Singh Kothari. ISBN 978-81-947421-7-3 Title "A Study on Menstrual Hygiene Awareness through Social Networking Sites," (2021) Page no. 26. ? Chapter published in the Book Gender Discourse and Youth in Media, published by Kanishka Publishers. Editor Dr. Susmita Bala. ISBN 978-93-89484-49-6 First published 2020. Title with page number, 'Comparative Study on the usage of Social Media among rural women Population of two villages of Martinganj Tehsil of Azamgarh,' (2020) Page no. 106. ? Chapter published in the Book, Media & Communication in Sustainable Development, published by Society for Education and Research Development, in the section, 'Media for Empowerment' (Edited by Dr. Vikas Kumar and Dr. Pawan Gupta) ISBN 978-1-943438-84-6 Title with page number, "A Critical Analysis of Internet users of Rural Youth." (2016) Page no. 103. RESEARCH PAPERS PRESENTED AT THE CONFERENCE ? Whatsapp News Groups and Local News Apps: Relevance as Community-Supported Participatory Media Two days National Conference on Media Pluralism and Diversity in the Networked Society. Organized by Department of Journalism, Maharaja Agrasen College, University of Delhi. 12-13, April 2023. India. ? Digital Adaptation of Folktales: Opportunities and Challenges Two days International Social sciences Congress in the Age of Digital Trasformation Organized by Istanbut Terkiye, Halic University. 11-12, Novemberl 2022. India. ? Learning Through Educational Apps: Possibilities and Challenges in Use of Technology in Education Two days National Conference on NEP 2020: A Nation Building Path to Make India Vishwa Guru By Transformation of Indian Education System. Organized by School of Management, KCCILHE, Greater Noida. 01-02, April 2022. India. ? Development and Standardization of Social Media Dependency Scale Two days 7th International Conference on Social Sciences and Humanities. Organized by ISPEC Institute. 18-19, September 2021. Mus/Turkey. ? Role of Immersive Technology in Effective Crisis Communication One Day 7th International Conference' 2021, Reshaping the Landscape of Media During Crisis Situation. Organized by Maharaja Agrasen Institute of Management Studies, Delhi, India, September 17, 2021. ? Anxiety-Inducing Media: Influence of OTT Content on Youth Ten days Digital Live Online International Conference- Second Edition on Information, Communication and Artificial networks (ICAN4) Organized by Delhi Metropolitan Education, Noida, Uttar Pradesh, India. 01th-10th July 2021. ? A Comparative Study on Social Media Use by Rural and Urban Women Two days Online National Conference on Innovation in Management, Technology, and Communication- NC-IMTC Organized by Institution Innovation Council, Ministry of Education Initiative, IIMT College of Management, Greater Noida, Uttar Pradesh, India. 18th-19th June 2021. ? Role of Media in Risk Communication: Fight with Infodemic at the Time of Pandemic One Day International Conference "Changing Dimensions of Broadcast Media" Organized Department of Electronic Media, Makhanlal Chaturvedi University (MCNUJC), Bhopal Madhya Pradesh, India, 24th-26th March 2021. ? A Comparative Study on the usage of Social Media among rural women Population of two villages of Martinganj Tehsil of Azamgarh Ten days International Conference on Issues of Community Agenda and News, ICAN 2020, dated 21st -30th June 2020, organized by Delhi Metropolitan Education, Noida, Uttar Pradesh, India. ? Users and Non-Users of Social Media: An Exploratory Study of Rural Women in Eastern Uttar Pradesh. Two days International Conference on Journalism & Mass Communication, dated 26th -27th August 2019, organized by Meetings International, Dubai, UAE. ? A Study on Menstrual Hygiene Awareness through Social Networking Sites Three days National Conference on Power of Media and Technology: Shaping the Future, dated 6th -8th July 2018, organized by 3rd All India Media Educators' Conference, Jaipur. ? Identifying Indicators and Developing Evaluation Framework with specific reference to Uttar Pradesh Two days International Conference on Communication, Culture, and Sustainable Development: Key Issues and Challenges. Organized by Department of Mass Communication, Aligarh Muslim University, Aligarh, India 5h - 7hFebruary 2017. ? A Critical Analysis of Internet Users of Rural India. Two days International Conference on Media and Communication in Sustainable Development. Organized by Army Institute of Management & Technology, Greater Noida, Society for Education & Research Development India, and IIM Kashipur. Greater Noida. 24th - 25th October 2016. ? A Study of Femvertisements and its Impact in Changing Attitude of Viewers. Two days International Conference on Media and Communication: Prospects and Challenges. Organized by Symbiosis Institute of Media and Communication, Symbiosis International University Pune. 6th - 7th October 2016. ? Women Centric Movies in Bollywood: Growing Trend and Popularity. Two days National Conference on Cinema: Breaking the 4th Wall, dated 4th -5th August 2016, organized by Christ University Bengaluru. ? A Critical Analysis of Social Networking Sites Users of Rural India. Two days International Conference on "Technology: Its Impact on Media and the Way We Communicate," dated 21st – 22nd April 2016, organized by 2nd World Conference on Media and Mass Communication 2016 in collaboration with The International Institute of Knowledge Management, Bangkok, Thailand. ? A tsunami of Opinion on Social Media: 'My Choice' Video. Three-day International Conference on Women Studies & Social Sciences, dated 03rd -05thMarch 2016, organized by Carmel College of Arts Science & Commerce for Women, Nuvem, Goa, in collaboration with the International Multidisciplinary Research Foundation. ? Femvertisement: Indian Women from Commodity to Entity. Three-day International Conference on Women Studies & Social Sciences, dated 03rd -05thMarch 2016, organized by Carmel College of Arts Science & Commerce for Women, Nuvem, Goa, in collaboration with the International Multidisciplinary Research Foundation. ? A Critical Analysis of Contrarian Behaviour of Facebook-active Population on Caste-based Reservation Visuals. Three days National Conference on Visual Media: Power of Visuals, dated 12nd-14th August 2015, organized by Christ University Bengaluru. ? Role of Social Media in Democratization and Pluralisation of Media. Three days National Conference on Role of Media in Positive Transformation in Society, dated 2nd-4th April 2015, organized by All India Media Educators, Rajasthan. ? Role of New Media in Nation Building. One-day National Seminar on Role of Media in nation Building, dated March 27, 2015, organized by Amity University Gwaliar, Madhya Pradesh. ? Role of New Media in Development of Nation. Two days National Seminar on Distance Education & Changing Dimension of Media in 21st Century, dated 12th-13th March 2015, organized by Uttar Pradesh Rajarshi Tandon Open University, Allahabad.
• Lifetime member with "All India Communication and Media Association (AICMA)."
• Content Developer of Journalism Subject for Bhartiya Shiksha Board's Class XII Textbook.
• Content Developer of Journalism Subject for Bhartiya Shiksha Board's Class IX Textbook.
• Delivered content as a Subject Content expert on the topic "Media and Gender Debates in India" for SWAYAM PRABHA (MHRD) Channel 05 Prabandhan CEC/UGC Social Science-3, Management, Library Science Information Science related subjects. MCRC Jamia Milia, Central University, New Delhi.
https://www.youtube.com/watch?v=KPJ-wZ4snsI
I aim to foster a passion for effective communication, media literacy, and ethical practices in my students and equipping them with the necessary skills, knowledge, and critical thinking abilities to succeed in their future careers. Additionally, I strive to stay updated with the latest trends, technologies, and research in the field of mass communication, ensuring that my teaching methods and curriculum reflect the evolving industry landscape.
• Awarded 'Global Teachers Award 2021' for accomplishing excellence in educational services and exemplary work in the field of education. (24, October 2021).
• Awarded 'Exceptional Performance Allowance' cash prize (February 2021) from Sharda University.
• Awarded Certificate of Excellence in Reviewing in recognition of an outstanding contribution to the quality of the Journal by the South Asian Journal of Social Studies and Economics, 16 February, 2023.
• Awarded Certificate of Excellence in Peer Reviewing in recognition of an outstanding contribution to the quality of the Journal by the Journal of Global Research in Education and Social Sciences, 20 February, 2023.
• Selected as a Reviewer in Asian Journal of Media and Communication, published by Department of Communication, Universitas Islam Indonesia, ISSN: 2579-6119 (Online), 2579-6100 (Print).
• Awarded Certificate of Excellence in Reviewing in recognition of an outstanding contribution to the quality of the Journal by the Asian Journal of Education and Social Studies, 2020.
• Awarded Best Paper Presentation on a paper titled "A Comparative Study on the usage of Social Media among rural women Population of two villages of Martinganj Tehsil of Azamgarh" in Ten days International Conference on Issues of Community Agenda and News, ICAN 2020, organized by Delhi Metropolitan Education, Noida, Uttar Pradesh, India, dated 21st -30th June 2020.
• Awarded Best Paper Presentation on a paper titled "A Study on Menstrual Hygiene Awareness through Social Networking Sites" at the 3rd All India Media Educators' Conference, Jaipur, on July 07, 2018.
Amity School of Communication (ASCO)