PhD (Management), USMS, GGSIP University, Delhi (2019)
PGDM (Marketing), IIM Kozhikode (1999)
B Tech (Civil), NIT Warangal (1992)
Professor (Marketing), AIBS, Amity University, Nov 2019- Present
Consultant (Retail), Footwear Design and Development Institute, Noida, Aug 2014- Oct 19
Associate Professor (Marketing), Asia Pacific Institute of Management, N Delhi, Feb 2013-May14
Dy. Director (Raw Materials) Global Ispat Koksana Ltd, Tuzla, Bosnia & Herzegovina, Jul 2012 – Jan 13
Associate Professor (Marketing), IILM Graduate School of Management, Greater Noida, Apr 2009-May 12
DGM (Merchandising) Reliance Retail Ltd, Navi Mumbai, Feb 2007 – March 09
DGM (Commercial & Ops) Career Launcher India Ltd, New Delhi Jul 2006 – Feb 07
Manager (Purchase) Steel Authority of India Ltd (SAIL), New Delhi, Oct 1993 – Jun 06
Selected Publications
1. (2022) Search and Compare Drives Satisfaction: Virtues of Online Ticketing for Air Travelers. International Journal of Customer Relationship Marketing and Management 13(1) 1-12 IGI- Global (ISSN 1947-9247). DOI: 10.4018/IJCRMM.290417
2. (2021) The effect of price verification, product display, assortment satisfaction upon overall satisfaction, online repatronage intention and customer loyalty. Journal of Food Products Marketing. Taylor & Francis Publication B category as per ABDC classification (ISSN 1045-4446) Cite Score 3.5 (Q2) DOI https://doi.org/10.1080/10454446.2021.1994078
3. (2021) Animosity leads to Boycott and subsequent Reluctance to Buy: Evidence from Sino Indian disputes. Review of International Business and Strategy. Emerald Publication C category as per ABDC classification (ISSN 2059-6014) Cite Score – 3.8 (Q1), DOI 10.1108/RIBS-07-2020-0075
4. (2021) Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM through Attitudinal Loyalty. Journal of International Food & Agribusiness Marketing Taylor & Francis Publication B category as per ABDC classification (ISSN 0897-4438) Cite Score 3.1 (Q2) DOI https://doi.org/10.1080/08974438.2021.1956667
5. (2021) Do it yourself effect on restaurants – the pandemic effect: Driven by the fear appeal theory. Journal of Hospitality and Tourism Management 48, 76-87 Elsevier publication A category as per ABDC classification (ISSN No 1447-6770) SJR – 1.310 Cite Score -10.90 (Q1) https://doi.org/10.1016/j.jhtm.2021.05.010
6. (2021) Determinants of Consumer’s Intention to Purchase Traditional Indian Apparels. Asia-Pacific Journal of Management Research and Innovation 16 (4) 322-334. Sage Publication (ISSN No 2319-510X) DOI: 10.1177/2319510X211005661
7. (2021) The effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: a moderated –mediated model. Journal of Promotion Management, 27(1), 103-132. Taylor & Francis Publication B category as per ABDC classification (ISSN 1049-6491) Cite Score 2.0 https://doi.org/10.1080/10496491.2020.1809591
8. (2021). The effect of Materialism, Satisfaction and Trust upon Attitudinal Loyalty: The case of denims. Journal of Global Scholars of Marketing Science, 31(4), 467-486. Taylor & Francis Publication B category as per ABDC classification (ISSN 2163-9159) https://doi.org/10.1080/21639159.2020.1808804
9. (2020). The role of perceived economic well-being and conspicuous consumption in creating customer wealth. International Journal of Business and Globalisation, 25(4) 519-534 Inderscience Publication C category as per ABDC classification (ISSN 1753-3627) Cite Score -1.0 DOI: 10.1504/IJBG.2020.109116
10. (2020). Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms? International Journal of Internet Marketing and Advertising, 14 (4) 399 - 416 Inderscience Publication C category as per ABDC classification (ISSN 1477-5212) Cite Score - 0.8 DOI: 10.1504/IJIMA.2020.111049
11. (2020). Adoption of ICT enabled Agricultural Extension Services through Perceived Economic Wellbeing: ICT and PEWB. International Journal of Information and Communication Technology Education (IJICTE), 16 (3) 30- 41 IGI- Global C category as per ABDC classification (ISSN 1550-1876) (Scopus Indexed Cite Score 2.1) DOI: 10.4018/IJICTE.2020070103
12. (2020) The effect of presentation, product availability and ease upon transaction reliability for online food delivery aggregator applications – moderated mediated model. Journal of Foodservice Business Research, 23 (4), 285-304, Taylor & Francis Publication C category as per ABDC classification (ISSN 1537-8020) (Scopus Indexed Cite Score 2.1) https://doi.org/10.1080/15378020.2020.1761586 Quartile - Q3
Retail, Adoption and Branding
Amity International Business School