Ph. D (Economics), Kanpur University, Kanpur, India
M.A (Economics), Kanpur University, Kanpur, India.
PGDBM (Marketing) Dr. Gaur Hari Singhania Institute of Management Research, Kanpur, India.
Certificate in Marketing, Nanyang Business School, NTU, Singapore.
July 2019- Present
Professor, Amity School of Business, Amity University, Noida, India
February 2011- July 2019
Associate Professor, FORE School of Management, New Delhi, India.
July 2008-January 2011
Professor & Dean, Mangalmay Institute of Management Studies, Greater Noida, India
January 2008- June 2008
Associate Professor & PGP Chair, Jaipuria Institute of Management, Sector-62 Noida, India.
July 2004- January 2008
Assistant Professor & Offg. HOD, Army Institute of Management Technology, Greater Noida, India.
June 2000- July 2004
Sr. Lecturer, Apeejay Institute of Technology, School of Management, Greater Noida, India.
July 1998-June 2000
Lecturer, Dewan Institute of Management Studies, Partapur, Meerut, India
March 1995- March 1997
Area Sales officer, Tata Diesel Motors, G.T Road, Kanpur Area.
Consumer Behaviour
Services Marketing
Marketing Management
International Marketing
Product and Brand Management
Consumer Behaviour
Services Marketing
Marketing Strategy for Higher Education Institutions (HEIs)
Consumer Shopping Behaviour
Service Marketing
International Marketing
Strategic Brand Management
Empanelled as Marketing Area expert (in Academic Advisory Capacity & Consulting Services) at many premier Business Schools and Universities in India.
Empanelled as external expert member of Doctoral Research Committee (DRC) in Management at many premier universities in India.
Member of Editorial review board of two International (Taylor and Francis & Inderscience publishers) and Six National Referred Journals.
External Expert Member of Curriculum committee for development and revision of Course Curriculum proposals for full time MBA Programme of Guru Gobind Singh Indraprastha University Delhi, Dr A.P.J Abdul Kalam Technical University Lucknow, All India Management Association Delhi, Teerthanker Mahaveer University Moradabad, Jaypee Institute of Information and Technology, Deemed University Noida, Indira Gandhi National Open University (IGNOU), Delhi and for many prestigious Autonomous Business Schools conducting full time PGDM, PGDM (Retail Management), PGDM (Service Marketing), PGDM (International Business) and PGDM (Marketing) approved from A.I.C.T.E and NBA.
Widely travelled all around the world (more than 20 countries) as part of Research, Collaborations and Training Assignments.
Conducted MDPs and Online Executive programmes for corporate executives in both public and private sector organizations like TATA chemicals Ltd, IRCTC, MTNL, Relaxo Footwear, Mahagun Group, Sentiss pharmaceuticals, J.K Lakshmi Cement Ltd., Indian Potash Ltd, Tata Pigments Ltd, Jain Irrigation systems Ltd, Oriental Refractories Ltd, and Directorate General of Resettlement (DGR) Indian Army, G.D Foods Mfg. Private Ltd and many more.
Conducted many FDP programmes on Case Teaching & Writing techniques, Customer Centric transformation in Digital World, Service Quality Management- People, Operations and Strategy, Making Teaching Magic and many more.
Spearheading Amity Alumni Association as Dy. Director (Alumni Relations) at Amity University Uttar Pradesh from July 2019 to till date.
Organized Virtual Start-Up Expo for AUUP as Chair from December 17th-19th 2020.
Certificate of Appreciation for organising panel discussion sessions during Virtual 3rd ICEIL-2020, AUUP from December 17th -19th 2020.
Member of Director’s Advisory Committee at FORE School of Management, New Delhi, which provided strategic & operational inputs from August 2016 to August 2018.
Professor-in-Charge (Alumni Relations) at FORE from August 2011 to June 2015.
Area Chairman Marketing at FORE from October 2012 to October 2014.
The working paper titled “Changing Buying Behaviour of Global Consumers: A Case let of Dutch Consumers in Netherlands” was taken for the Library of Congress in Washington D.C and other research Libraries in U.S.A which offers facilities for research on South Asia.
Certificate of Appreciation from IIT Delhi for the research paper titled "Envisioning Change in Indian Higher Education” in the National Conference organized by I.I.T. Delhi on April 1st- 3rd 2011.
Certificate of Appreciation for establishing two Business Schools of Management at Greater Noida (NCR), India in 2004 & 2008.
Certificate of Achievement in Marketing, International Immersion Programme held at Nanyang Business School, NTU, Singapore.
Ivey Business School, Western University, Canada trained faculty in Case teaching and Writing techniques.
Silver Medallist in PGDBM (Marketing) by Education Minister of Uttar Pradesh.
Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India