Dr. Ruhi Lal Thakur

Head Student Support

Amity School of Communication

Journalism & Mass Communication
Amity School of Communication (ASCO)

Dr. Ruhi Lal is D.Litt. scholar at VBU, Hazaribagh, holds a Ph.D. in Mass Communication, and has done MBA (Advertising & Public Relations) from DAVV, Indore. She has more than 12 years of academic experience and has spent 8 years in the industry as well (H.T. Media Ltd., Purple Focus Pvt Ltd., Noida Ad Agency). Dr. Lal has 83 research contributions – 28 research papers in national, international journals with high impact factors, 30 case studies, 15 paper presentations at prestigious institutions like IIT Kharagpur, IIM Indore, MICA and others, and 10 chapters in books. She has also authored five books – Fundamentals of Advertising, University Administration and Governance, Advertising Effectiveness: A Mantra to Brand Success, New Media: Essence in Branding, Connotation and Connection: Advertising Analysis with Semiotic Approach.
She is serving as research consultant for projects like “SWAYAM, an MHRD-initiated Educational Programme, and “MGNCRE, an MHRD project focussed on Higher Education in Rural Development”. She has also done a funded consultancy project for UGC under “AJK- MCRC, Jamia Millia Islamia, New Delhi" for Advertising Educational Programs – Academic Script & Module Script (Audio & Video). The course contents were designed and broadcasted through ‘UGC Higher education Channel – VYAS’.
In the development of the ‘MOOC Project of Amity University’: Certificate Course in Advertising, Marketing and Brand Management, she played an active part and devised the syllabus, e-content, assignments, and case studies and recorded lectures for e-learning. She is a passionate educationist with effective teaching skills, and has trained and released more than 3000 media professionals. Dr. Ruhi Lal is a highly skilled advertising professional who has conducted workshops on ‘campaign planning’ and ‘storytelling’ in advertising. She has been invited as external examiner and question paper setter by many universities of Delhi NCR. She has created and upgraded course curriculum, reviewed and suggested innovations in course material based on evolving industry trends. Dr. Lal has chaired more than 50 admission interview boards.
She has immense interest in literature as well. For her contribution in promoting talents in Hindi Literature, Savitri Foundations awarded her the prestigious 5th Gyanshree National Award in 2014.
Amity School of Communication (ASCO)