Consumer Behaviour, Product and Brand Management, Service Marketing
Brand Managemnt, Brand presence in Social Media, Consumer Behaviour, Impluse Behaviour, International Trade
Brand Management. Consumer Behaviour, Marketing Planning and Strategy, Service Marketing.
Research Papers - 25 Chapter in Books - 4 Book - 1
01 from ICSSR under IMPRESS Scheme
Editor
Amity Journal of Commerce and Financial Review
Editorial Board Member
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7205 (Online)
Journal of Contemporary Issues in Business Research ISSN 2305-8277
Journal Reviewer
Gestion (ISSN: 1900 – 9828), the refereed international journal of The Foundation Universitaria Tecnológico Comfenalco-Cartagena, Columbia
Conference Reviewer
Academy of International Business Conference
Senior Member
International Economics Development & Research Center.
Amity College of Commerce & Finance
Amity University, Sector- 125, Noida – 201313 (U.P), India