Qualifications
PhD from Amity University, Noida, India, 2021.
M.Phil, Annamalai University, Tamil Nadu, India, 2008.
M.Com, Annamalai University, Tamil Nadu, India, 2006.
PGDBM, AICTE, New Delhi, India, 2002.
B.Com, Delhi University, New Delhi, India, 1999.
Experience
19 Years of Industry & Academic Experience
Academic Experience:
September 2010 - Present
Assistant Professor, Amity School of Business, Amity University, Noida, India.
November 2008 – September 2010
Lecturer, K R Mangalam Institute of Management, New Delhi, India.
January 2008 – October 2008
Lecturer, Indian Institute of Retail Training, New Delhi, India (affiliated with David F. Miller Centre of Research – University of Florida, USA.)
September’2003 – Decmber’2007
Senior Management Faculty, VAG Management Services, New Delhi, India.
Industry Experience:
September’2002 – Sept ’2003
Assistant Manager – Marketing & Sales, CPL Automobiles, New Delhi, India.
Jan’2002 – July’2002
Scheduling & Billing Executive - South India, T.V. Today Network – AAJ TAK, Jhande-walen, New Delhi, India
Current Courses Taught
MKTG107: Marketing Theory & Practices
MKTG103: Principles of Marketing
MKTG313: Brand Management
MKTG314: Integrated Marketing Communications
MKTG304: Principles of Consumer Behaviour
MKTG311: Public Relations & Corporate Image
MKTG305: Services Marketing
MKTG721: Customer Relationship Management
ENTR305: Fundamentals of Entrepreneurial Marketing
EM301: Fundamentals of Event Management
Research Interests
Consumer Behaviour
Sustainable Marketing Management
Sustainability & related issues
Teaching Interests
Marketing Management
Consumer Behaviour
Professional Activities
Awarded Accredited Management Teacher (AMT) by All India Management Association- Centre of Management Services. Registration No.: AMT1/03/09
Reviewer in SSCI/ABDC/SCOPUS/UGC Journals
Has contributed articles & research work to reputed National & International Journals; participated at various Conferences, FDP’s and workshops both at National and International levels.
Faculty Coordinator - Human Value Quarter 2022
Other Achievements
Awarded Best Paper at the 5th International Conference on Sustainability& Management Strategy (ICSMS) on 28-29th September 2018 by IMT Nagpur, India.
Awarded Best Paper at National Conference on “Innovation in marketing@ digital EraMarkcon-2020”
Organized by Department of Management Studies Sanskriti School of Business, Andhra Pradesh, India.
Awarded Best Paper Presentation in Track - 2
“Latest Advancements and Future Trends in Education & Social Science”, Organized by: Inspira Research Association (IRA), Rajasthan, India.
Contact Information
Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India