Qualifications
MBA; B.E. (Mechanical); pursuing PhD from Amity University
Experience
7 years corporate + 8 years academic
Current Courses Taught
Integrated Marketing Communications; Services Marketing; Digital Marketing; Advanced Digital Marketing; Product and brand management; social media marketing; e-commerce, entrepreneurship and start up; marketing management; Advertising strategies; sales and distribution management etc
Research Interests
Services marketing, OTT platforms; consumer behaviour
Teaching Interests
Marketing; services marketing ; Advertising; social media; digital marketing
Professional Affiliations
NA
Contact Information
Amity Business School
Plot No.48 A, Knowledge Park III, Greater Noida, Uttar Pradesh 201308