Current Courses Taught
Principles of Consumer Behaviour, Professional Ethics, and Social Responsibility
Research Interests
Digital Marketing, Technology Adoption, Consumer Behaviour,
Teaching Interests
Digital Marketing, Consumer behaviour, Research methodology, Brand Management, Advertising Management
Professional Affiliations
1. Attended and coordinated various international and national conferences.
2. Acted as session chair in various conferences at national and international conferences.
3. Acted as a member of the Board of studies for management courses.
4. Presented research paper in reputed institutions (IIMs)
5. SRC member
Other Achievements
6. Completed NPTEL Course on Marketing Analytics offered by IIT Kharagpur
7. Course mentor for students on the NPTEL platform