Prof. (Dr.) Anupama Rajesh

Professor

Academic Area : Information Technology

Amity International Business School

  • Qualifications
    Ph.D. in the area of Technology in Education,
    M.Phil. (IT),
    M.Phil. (Mgmt.),
    M.Ed.,
    M.Sc. (IT),
    PGDCA,
    PGDBA
  • Experience
    25 years including International assignments
  • Current Courses Taught
    Business Analytics
    Artificial Intelligence
    Business Intelligence
    Disruptive Technology
    Foundation of Analytics
    Web & Social Media Analytics
    Business Sustainability and Green Operations Management
  • Research Interests
    Business Intelligence, Educational Technology, Marketing Analytics etc
  • Teaching Interests
    Business Intelligence and Analytics, E-Commerce, IT enabled processes
  • Publications
    110
  • Projects
    7
  • Professional Affiliations
    Amity University Network (AUN) Research Labs
  • Professional Activities
    Major Publications :
    1. Bhatnagar, P., Rajesh, A., and Misra, R. (2024). "A study on driving factors for enhancing financial performance and customer-centricity through digital banking", International Journal of Quality and Service Sciences, Vol. 16 No. 2, pp. 218-250. https://doi.org/10.1108/IJQSS-09-2023-0141

    2. Bhatnagar, P., Rajesh, A., and Misra, R. (2024). "A study on online brand experience in Indian neobanking", International Journal of System Assurance Engineering and Management, 1-18.

    3. Mahajan, R., Misra, R., and Rajesh, A. (2024). "An empirical study on benefits and challenges associated with recent Indian Government initiative for women from bottom of pyramid on clean cooking fuel", International Journal of Public Sector Performance Management, 14(1), 2-15.

    4. Bhatnagar, P., and Rajesh, A. (2024). "Artificial intelligence features and expectation confirmation theory in digital banking apps: Gen Y and Z perspective", Management Decision.

    5. Bhatnagar, P., Rajesh, A., and Misra, R. (2024). "Continuous intention usage of artificial intelligence enabled digital banks: a review of expectation confirmation model", Journal of Enterprise Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEIM-11-2023-0617

    6. Bhatnagar, P., Rajesh, A., and Misra, R. (2024). "Neobank adoption: integrating the information systems effectiveness framework with the innovation resistance model", Management Decision.

    7. Bhatnagar, P., and Rajesh, A. (2024). "Online customer experience in Indian digital banks impacting continuous intention usage: Generation Y and Z perspective", Journal of Financial Reporting and Accounting.

    8. Saini, A., and Rajesh, A. (2024). "Optimising performance by fusion of business intelligence and marketing mix in decision making process", International Journal of Management and Decision Making.

    9. Bhasin, N. K., and Rajesh, A. (2022). "Impact of COVID-19 Lockdown on Digital Banking: E-Collaboration Between Banks and FinTech in the Indian Economy", In I. Management Association (Ed.), Research Anthology on Business Continuity and Navigating Times of Crisis (pp. 1217-1233). IGI Global. https://doi.org/10.4018/978-1-6684-4503-7.ch060

    10. Saini, A., Rajesh, A., and Misra, R. (2022). "Improvement in quality of BI decision-making process through data quality, information quality, BI management and motivation", International Journal of Management and Decision Making, 21(4), 443-463.

    11. Bhasin, N. K., and Rajesh, A. (2022). "The role of emerging banking technologies for risk management and mitigation to reduce non-performing assets and bank frauds in the Indian banking system", International Journal of E-Collaboration (IJeC), 18(1), 1-25.

    12. Bhasin, N. K., and Rajesh, A. (2021). "Impact of E-collaboration between Indian banks and fintech companies for digital banking and new emerging technologies", International Journal of e-Collaboration (IJeC), 17(1), 15-35.

    13. Bhasin, N. K., and Rajesh, A. (2021). "Study of Increasing Adoption Trends of Digital Banking and FinTech Products in Indian Payment Systems and Improvement in Customer Services", In Collaborative Convergence And Virtual Teamwork For Organizational Transformation (pp. 229-255). IGI Global.

    14. Nagdev, K., Rajesh, A., and Misra, R. (2021). "The mediating impact of demonetisation on customer acceptance for IT-enabled banking services", International Journal of Emerging Markets, Vol. 16 No. 1, pp. 51-74. https://doi.org/10.1108/IJOEM-05-2018-0263

    15. Mangal, P., and Rajesh, A. (2020). "Addressing climate change-making the case for big data-based decision making framework", International Journal of Public Sector Performance Management, 6(2), 205-216.

    16. Mangal, P., Rajesh, A., and Misra, R. (2020, June). "Big data in climate change research: Opportunities and challenges", In 2020 International Conference on Intelligent Engineering and Management (ICIEM) (pp. 321-326). IEEE.

    17. Bhasin, N. K., and Rajesh, A. (2021). "Impact of COVID-19 Lockdown on Digital Banking: E-Collaboration Between Banks and FinTech in the Indian Economy", In Collaborative Convergence and Virtual Teamwork for Organizational Transformation (pp. 160-176). IGI Global.

    18. Nagdev, K., and Rajesh, A. (2018). "Consumers' intention to adopt internet banking: An Indian perspective", Indian Journal of Marketing, 48(6), 42-56.

    19. Arora, M., Nagdev, K., Singh, R. P., and Rajesh, A. (2018). "Educing the referral power to tap potential customer segments–a study in Indian perspective", International Journal of Public Sector Performance Management, 4(2), 133-145.

    20. Madhvapaty, H., and Rajesh, A. (2018). "Experiential marketing as a tool for emotional brand building", In Driving Customer Appeal Through the Use of Emotional Branding (pp. 125-149). IGI Global.

    21. Madhvapaty, H., and Rajesh, A. (2018). "HR tech startups in India", Human Resource Management International Digest, Vol. 26 No. 3, pp. 11-13. https://doi.org/10.1108/HRMID-10-2017-0159

    22. Nagdev, K., Kumar, P., Rajesh, A., and Kumar, S. (2018). "Measuring demonetisation: a path towards the cashless India", International Journal of Public Sector Performance Management, 4(1), 114-132.

    23. Shrivastava, S., Nagdev, K., and Rajesh, A. (2018). "Redefining HR using people analytics: the case of Google", Human Resource Management International Digest, 26(2), 3-6.

    24. Shrivastava, S., and Rajesh, A. (2017). "Managing performance better: advent of a new appraisal system at Infosys Limited", Human Resource Management International Digest, Vol. 25 No. 3, pp. 26-29. https://doi.org/10.1108/HRMID-05-2016-0077

    25. Rajesh, A. (2017). "Message", 2017 International Conference on Data Management, Analytics and Innovation (ICDMAI), Pune, India, 2017, pp. 6-21. https://doi.org/10.1109/ICDMAI.2017.8073547

    Books
    Business Analytics - Transforming Industries with Data-Driven Decisions
    "Abstract Book of the GLOBAL CONFLUENCE OF MANAGEMENT HORIZONS"
    The Shifting Goal Posts - Technology & Management Trends
    Treatise - The London Diaries
    Renvoi: Business Management Cases
    "Stratégie - Business Intelligence & Analytics"
    Excelsior: Become an Excel Superuser
    Managerial Effectiveness of Implementation of IT in Business Schools
    Compendium: Management Cases from Emerging Markets
    Management Information System
    Intellectual Property Rights (IPR)
    Patents

    ARTIFICIAL INTELLIGENCE BASED SMART DOOR SYSTEM AND METHOD THEREOF (Indian Patent No: 202141025551)

    ARTIFICIAL INTELLIGENCE BASED SMART DOOR SYSTEM AND METHOD THEREOF (Australian Patent No: 2021103949)

    ONLINE ANALYTICAL PROGRAMMING (OLAP) DEVICE IN TRANSACTIONAL BANKING SYSTEM (Australian Patent No: 2021104463)


    Copyrights
    "Will Neobank be a disruptor in the banking industry? An innovation resistance and IS success model approach." (Diary No: 522/2024-CO/L, Registration No: L-145840/2024) - Status: Granted

    "A study on driving factors for enhancing financial performance and customer-centricity through digital banking" (Diary No: 21570/2024-CO/L) - Status: Filed

    "Neobanking Experience: A study of Service clue and Service profit chain (SPC) model" (Diary No: 21342/2024-CO/L) - Status: Filed

    "Online customer experience in Indian digital banks impacting continuous intention usage: Generation Y and Z perspective" (Diary No: 21572/2024-CO/L) - Status: Filed

    "Crafting Seamless Digital Transformation Process With Indian Technology Readiness(I-Tr): Driving Customer Acceptance Of Neo Banking and ITeBS’" (Diary No: 23877/2023-CO/L, Registration No: L-137642/2023) - Status: Granted

    "INDIAN SMART CITY EVALUATION MODEL ISCEM FOR ASSESSMENT OF INDIAN SMART CITIES UNDER THE 100 SMART CITIES MISSION" (Diary No: 350/2023-CO/L, Registration No: L-126965/2023) - Status: Granted

    "QUANTIFYING CUSTOMER EXPERIENCE (CX) DIGITALLY USING DIGITAL CX DNA AND DELIVERY MAPPING TOOL (DCX-DMT)" (Diary No: 20924/2021-CO/L, Registration No: L-109845/2021) - Status: Granted.

    "Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model" (Diary No: 22530/2024-CO/L) - Status: Filed.
    Awards and Achievements
    2024: Co-Chair of the 1st High-Powered Conference in France, hosted by Amity University with support from Grenoble Ecole De Management, focusing on "Converging Futures: Intersecting Management, Engineering, and New Age Technology" (GCMH 2024). Conference Link

    2024: Delivered a keynote address on "Use of Gamification and Its Ethical and Societal Impact on Academics" at the 3rd Gaming and Animation Confex, DigitalConfex, Amsterdam, and was awarded with the Speaker of the Day.
    2023: Provided professional consultancy to Oxford Brookes University for developing a module on Sustainable Development Goals (SDGs) to enhance student knowledge and mobility between the UK and India.
    2022: Received Best Research Paper Award for “Neo banking Adoption – An integrated UTAUT-3, perceived risk and recommendation model,” Responsible and Resilient Business Research Conference 2022, BIMTECH, Greater Noida.
    2018: Awarded Best Paper for "Mediating Effect of Demonetisation on Customer Acceptance towards IT-enabled Banking Services" at the Global Leadership Research Conference 2018, Noida, 14-15 March.

    2017: Awarded Best Paper, by Emerald Journal of Emerging Markets

    2016: Won the Best Team Prize at ERP Sim Class conducted by SAP, University of Wollongong, Australia, 2-7 December.

    2016: Awarded Outstanding Paper Award for "Impact of Digital Banking On Improvement in Customer Services," International Conference on Management and Information Systems, AIMS International, Bangkok, 23-24 September.

    2015: Received ADMAA - ABS Research Award from Amity Business School, New Delhi.

    2015: Awarded AIMS-NMIMS Outstanding Paper Award, Thirteenth AIMS International Conference on Management, 19-22 December.

    2014: Received Shiksha Rattan Puruskar along with a Certificate of Excellence, IIF Society, New Delhi.

    2013: Awarded 2nd Best Paper Presentation at IIM Ahmedabad, 1st December.
  • Other Achievements
    Three patents and five copyrights
    International Projects

    1. The UK India Education & Research Initiative (UKIERI) Institutional Research and Mobility Partnerships (2024) - Collaborators: University of York, Amity University
    2. Global Responsibility Week – Presentation on ‘Green IT – The Green Bottom Line’ (2024) - Collaborators: Nottingham Business School, Amity University;
    3. ACU Higher Education and SDGs Challenging Grant (2023) - Collaborators: Association of Commonwealth Universities, Oxford Brookes University

    4. Going Global Partnerships (2021) - Collaborators: British Council, Oxford Brookes University, Amity University; Details: Evaluation and achievement of Sustainable Development Goals across cultures.

    5. The UK India Education & Research Initiative (UKIERI) Study in India Virtual Mobility (2020) - Collaborators: University of Winchester, Amity University

    6. The UK India Education & Research Initiative (UKIERI) Mobility Programme (2020) - Collaborators: University of Winchester, Amity University
  • Contact Information
    Amity International Business School