Dr. Ruchika Jeswal

Associate Professor

Academic Area : Marketing

Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India

  • Qualifications
    Ph.D. Aligarh Muslim University, Aligarh, India , 2016

    Advanced Diploma in Management, AIMA, New Delhi, 2010.

    MBA, Lucknow University, Lucknow, India, 1999.

    M.Sc (Biochemistry), Aligarh Muslim University, Aligarh, 1997.

    B.Sc(Biochemistry), Aligarh Muslim University, Aligarh, 1995.
  • Experience
    August 2014 - Present
    Assistant Professor, Amity School of Business, Amity University, Noida, India.

    September 2006 - July 2014
    Assistant Professor, Institute of Management Studies, Ghaziabad, India.

    January 2003 - August 2006
    Lecturer, Institute of Professional Excellence Management, Ghaziabad, India.
  • Current Courses Taught
    Managing Customer Relationship

    Management in Action - Social Economic and Ethical Issues

    Principles of Marketing

    Marketing in Digital Age

    Principles of Consumer Behaviour

    Business to Business Marketing

    Ethics and Corporate Governance

    Professional Ethics

    Business Policy and Strategic Management
  • Research Interests
    Customer Relationship Management

    Corporate Social Responsibility

    Sustainability

    Current Issues in Marketing

    Social Entrepreneurship & Innovation
  • Teaching Interests
    Customer Relationship Management

    Marketing

    Ethics
  • Publications
    22
  • Other Achievements
    Qualified CSIR-UGC NET

    Certified ISO Internal Auditor

    On the review board of various National and International journals.
  • Contact Information
    Amity School of Business
    Amity University, Sector-125, Noida - 201313 (U.P), India