Dr. Nidhi Gupta

Associate Professor

Academic Area : Marketing

Amity School of Business
Amity University, Sector-125, Noida - 201313 (U.P), India

  • Qualifications
    Ph.D Maharishi Markandeshwar University, 2017, Ambala

    MBA Kurukshetra University, 2004

    M.COM kurukshetra University, 2006

    B.Com (Foreign Trade), Kurukshetra  University, Kurukshetra, 2002.
  • Experience
    May 2007 – Present
    Assistant Professor, Amity School of Business, Amity University, Noida, India.
     
    July 2005 - March 2007
    Lecturer, S.D. College (Lahore), Ambala, India.
  • Current Courses Taught
    Fundamentals of Entrepreneurship
    Principles of Marketing
    Family Business Management
    Creating and leading an entrepreneurial organization
  • Research Interests
    Consumer Behaviour
    Entrepreneurial Behaviour
    Family Business Management
  • Teaching Interests
    Entrepreneurship
    Marketing
    Family Business Management
  • Publications
    6
  • Professional Affiliations
    BSI certified Internal Auditor

    Member of Quality and Assurance Enhancement team

    Member of IQAC

    E Cell coordinator ASB

    Innovation Mentor of Amity University Institution Innovation Council, Noida
  • Professional Activities
    Area Chair Family Business & entrepreneurship

    Organizing member of the National level Lakshya Business plan competition in association with MSMEs.

    Organizing member of International conferences, seminars, summit, entrepreneurial talks.

    Organized various workshops and guest lectures at the Institutional level.
  • Other Achievements
    Qualified UGC- NET, 2004
  • Contact Information
    Amity School of Business
    Amity University, Sector-125, Noida - 201313 (U.P), India