28 Jan 2019|Mumbai | Amity University Mumbai

Guest Lecture on “Tourism Marketing And An Introduction To MICE And Its Characteristics”

On 28th January 2019, Amity Institute of Tourism and Travel Management organized a guest lecture on “Tourism marketing and an Introduction to MICE and its characteristics” delivered by Mr. Gagan Singhal – Senior Manager MICE(sales), Thomas Cook India, Mumbai. Mr. Singhal has a decade long managerial experience in the travel industry specifically in the MICE business and was able to provide an insight into the trends and marketing strategies that companies and entrepreneurs use.

Objectives of the Event was to encourage academic – industry relations and increase exposure amongst students and faculty.  Another aim was to understand the tourism industry and diversify their horizons into studying and researching MICE as an entrepreneurial, work and research subject. Students received first-hand knowledge of the MICE industry and the trends in the industry, the characteristics required for a MICE professional and the various themes that MICE covers, through the speakers’ professional experience.