24 Oct 2018|Mumbai | Amity University Mumbai, Campus
Seminar on Democratization of Premiumization - Innovation & Entrepreneurship
Corporate Resource Center of Amity University Mumbai organized a seminar for Students of E-Cell - Amity Innovation Incubator on Democratization of Premiumization - Innovation & Entrepreneurship
Key points covered in the session-
- There is a need for innovating in the premium space to help consumer upgrade their lifestyle.
- Significant opportunity for entrepreneurs, as even start-ups can be hugely successful in the premium space.
- Premiumisation becoming a sizable and growing trend.
- Factors driving premiumization agenda.
- Size the CPG and non-CPG premiumization.
- Providing marketers with broad guidelines on coming up with premium NPDs.
- Execution guidelines by looking at shopper learning.
- Driving premiumization as an agenda.