Events

23 Sep 2021|Jaipur | Amity University Rajasthan

Changing Role of Internal and External Corporate Communication Strategies in the Post Covid Era

The event was organized for the students of Amity School of Communication & Amity Business School, AUR who study Public Relations and Corporate Communication as a part of their Course Curriculum. The speaker focussed on the various significant changes in the Internal and External Corporate Communication Strategies adopted by the brands to stay connected with their stakeholders in the Post Covid Era. 

The speaker dealt with the various integrated media mix strategies and the changing paradigms of content creation adopted by the organisations during the pandemic period to achieve their goal of stakeholder satisfaction and engagement which was the prime need of the hour.