13 Mar 2020|Mumbai | St. Regis, Mumbai

Amity University Mumbai Showcases At Bombay Times Fashion Week 2020

Amity University Mumbai's School of Fashion Design & Technology is one of India’s leading institutions in the fashion firmament across the country. It nurtures professionals in the fields of Fashion, Design, Styling and Textiles in a fine blend of knowledge & technical skills, practical experience and career options.

The solo Collection Pratha being showcased at the Bombay Times Fashion Week 2020 features the finest young design talent in the country. The scintillating collection center-stages their creative brilliance & their technical skills as they present a variety of themes. The collection explores and acknowledges Avant-Garde androgynous ensembles, structured resort wear, high-street fashion and Greco Bohemian looks.

Pratha is part of the Institute’s larger initiative to revive India’s cultural ethos and bring it in the forefront of fashion. Right from poetry inspired by nature to dramas enacting the social circumstances and religious fervor, the country has encouraged and nourished the arts, till every art form has a story of its own to narrate.

India’s craft traditions are as varied as they are timeless and the collection spotlights a few hand-picked handlooms and handicrafts. To encompass and highlight our traditions and rich heritage, one prominent craft from each diverse corner of our country has been selected; painted kalamkari of the south, woven Jamdani of the east, embroidered Chikankari of the North, and printed Ajrak of the west. To Integrate all these as one in a hand-crafted recycled sustainable technique is the final theme using Chindi and indigenous hand-spun khadi.

The first theme Chitra-Varnan by Aksshaya Venkat explores Kalamkari art on Silk with a unique combination of hand-crafted leather styled with basket -weaving and laser-cutting. The Greco-Bohemian look is epitomized in ecstatic rustle of silk with the demure leather. Ankita Aggarwal and Divya Karan translate their love for Indigo-printed Ajrakh with the delicate embroidery of Chikankari in Kashish. Amalgamation of the two stalwart handicrafts in Hi-Street ensembles creates an attractive anthology. Punar-Kala is elite resort wear unleashing the sustainable handcraft of recycling textiles. This theme is the designer Sejal Thakur’s interpretation to distinguish and merge Chindi a labour of love of native Maharashtra & indigenous hand spun Khadi to create a unique brand of style. Nishabd is where fabrics and structures speak for themselves. Oversized Avant-Garde androgynous ensembles in the finest Fulwar jamdani with 3-D Kirigami accordion pleats create a bold and emphatic style. The chosen silhouettes push the boundaries of what is accepted as the norm.