MBA (Advertising & PR)

Program Code 141377

Campus Gwalior

Institute Amity School of Communication, Gwalior

University Amity University Madhya Pradesh

Eligibility Graduation (min 50%) plus ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.62
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • COMMUNICATION PROCESS & PRACTICES OF MANAGEMENT
  • PRINCIPLES OF MEDIA MARKETING STRATEGY
  • PRINCIPLES OF ADVERTISING MANAGEMENT
  • STRATEGIC COMMUNICATION: WRITING ACROSS PLATFORMS
  • BASICS OF FINANCIAL AND COST ACCOUNTING
  • PRINCIPLES OF PUBLIC RELATIONS MANAGEMENT
  • INDIAN FINANCIAL SYSTEM AND MARKET
  • BUILDING ORGANIZATIONAL CULTURE AND COMMUNICATION
  • BEHAVIOURAL SCIENCE - I
  • BUSINESS COMMUNICATION-I
  • FRENCH - I