BBA (Honours/Honours with Research)

Program Code 331509

Campus Patna

Institute Amity School of Business, Patna

University Amity University Bihar

Eligibility 10+2 min 50%

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
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Course Structure

1st Year

    Semester 1

  • Environmental Science and Sustainability
  • Legal Environment of Business
  • Economics for Business Management
  • Management Concepts and Practices
  • Principles of Financial Accounting
  • Executive English
  • Common Curriculum Courses

Semester 2

  • Philosophy of Kautilya for Management Studies
  • Media Literacy and Critical Thinking
  • Business Applications of Emerging Technologies
  • Cost and Managerial Accounting
  • Marketing Management Concepts
  • Organizational Behaviour Practices
  • Common Curriculum Courses

2nd Year

Semester 3

  • Yoga And Positive Psychology For Managing Career And Life
  • E-Commerce and Contracts
  • Emerging Technologies for Business
  • Essentials of Human Resource Management
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Principles of Financial Management
  • Common Curriculum Courses

Semester 4

  • Gita for Leadership, Ethics and Well-being
  • AI in Business Management
  • Banking & Financial Systems
  • Business Research Methodology
  • Export Management Practices
  • Project Management for Managers
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Financial Markets and Services
  • Investment Analysis and Portfolio Management
  • Principles of Consumer Behaviour
  • Service Marketing
  • Training & Development
  • Understanding Organization Change and Development
  • Artificial Intelligence in Business Applications
  • Business Strategy
  • Business Taxation
  • Common Curriculum Courses

Semester 6

  • Dissertation
  • Business Risk Management
  • Cross Cultural HRM
  • Industrial Relations & Labour Laws
  • Product Strategy and Brand Management
  • Retail Management Application
  • Strategic Corporate Finance
  • Competetive Intelligence & Business Development
  • Principles of Entrepreneurship
  • Principles of Sales & Distribution Mgmt
  • Common Curriculum Courses