Program Code 19019

Campus Kolkata

Institute Amity Business School, Kolkata

University Amity University, Kolkata

Eligibility Graduation (min 50%) & 10+2 ( min ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.22

Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Professional & Business Communication [Business Communication]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Consumer Behaviour [Specialisation Elective Courses]
  • Creating and Leading Entrepreneurial Organization [Specialisation Elective Courses]
  • Decision Science [Specialisation Elective Courses]
  • Direct Marketing [Specialisation Elective Courses]
  • Financial Modeling [Specialisation Elective Courses]
  • Franchising in Retailing [Specialisation Elective Courses]
  • Fundamentals of Rural Management [Specialisation Elective Courses]
  • Industrial Relations and Labour Laws [Specialisation Elective Courses]
  • International Business and Practice [Specialisation Elective Courses]
  • Management Control System [Specialisation Elective Courses]
  • Negotiation and Conflict Management [Specialisation Elective Courses]
  • Neuro Linguistic Programming [Specialisation Elective Courses]
  • Organization Change and Development [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Sales Management [Specialisation Elective Courses]
  • Small Business Management [Specialisation Elective Courses]
  • Social Entrepreneurship [Specialisation Elective Courses]
  • Business Analytics and Modelling [Employability & Skill Enhancement Courses]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Sales Management [Specialisation Elective Courses]
  • Behavioural Finance [Specialisation Elective Courses]
  • Bottom of The Pyramid Marketing [Specialisation Elective Courses]
  • Building Entrepreneurial Culture and Team [Specialisation Elective Courses]
  • Business Incubation [Specialisation Elective Courses]
  • Business Process and Enterprise Management [Specialisation Elective Courses]
  • Capacity Planning and Management [Specialisation Elective Courses]
  • Compensation and Reward Management [Specialisation Elective Courses]
  • Contemporary Information Systems and Knowledge Management. [Specialisation Elective Courses]
  • Corporate Crisis and Strategic Restructuring [Specialisation Elective Courses]
  • Corporate Image Building [Specialisation Elective Courses]
  • Corporate Tax Planning and Management [Specialisation Elective Courses]
  • Cost and Management Accounting for Decision Making [Specialisation Elective Courses]
  • Creating and Managing New Businesses in Emerging Markets [Specialisation Elective Courses]
  • Creativity and Innovation in Business and Entrepreneurship [Specialisation Elective Courses]
  • CSR Practices in Rural Areas [Specialisation Elective Courses]
  • Cyber security & Risk Management [Specialisation Elective Courses]
  • Data Mining and Data Warehousing [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Distribution and Logistics Management [Specialisation Elective Courses]
  • Emotional Intelligence for Managers [Specialisation Elective Courses]
  • Enterprise Growth and Succession [Specialisation Elective Courses]
  • Enterprise Planning Appraisal and Financing [Specialisation Elective Courses]
  • Entrepreneurial Marketing [Specialisation Elective Courses]
  • Exim Documentation and Logistics [Specialisation Elective Courses]
  • Family Business Management [Specialisation Elective Courses]
  • Global Commodity Trade [Specialisation Elective Courses]
  • I.T. Project Management [Specialisation Elective Courses]
  • International Business Negotiation [Specialisation Elective Courses]
  • International Currency Management [Specialisation Elective Courses]
  • International Finance and Forex Management [Specialisation Elective Courses]
  • International Retailing [Specialisation Elective Courses]
  • Internet of things Fundamentals [Specialisation Elective Courses]
  • Leading Change in Organizations [Specialisation Elective Courses]
  • Logistical Risks and Insurance [Specialisation Elective Courses]
  • Logistics Infrastructure [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Mall Management [Specialisation Elective Courses]
  • Management of Financial Services [Specialisation Elective Courses]
  • Management of Technological Innovations and Changes. [Specialisation Elective Courses]
  • Management of Telecom Physical Assets [Specialisation Elective Courses]
  • Marketing Channel Management [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Marketing of Health Care Services [Specialisation Elective Courses]
  • Marketing of Retail Services [Specialisation Elective Courses]
  • Mentored Study in Entrepreneurship [Specialisation Elective Courses]
  • Merchandising and Category Management [Specialisation Elective Courses]
  • Multi-modal Transportation [Specialisation Elective Courses]
  • Networks Security [Specialisation Elective Courses]
  • Next Generation Telecom Technology [Specialisation Elective Courses]
  • Operations Planning, Scheduling and Control [Specialisation Elective Courses]
  • Panchayati Raj and Local Development [Specialisation Elective Courses]
  • Predictive Analytics using R [Specialisation Elective Courses]
  • Principles and Practices of Banking [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Product-service System Design [Specialisation Elective Courses]
  • Project Planning Appraisal and Control [Specialisation Elective Courses]
  • Recruitment Selection and Retention [Specialisation Elective Courses]
  • Retail Supply Chain and Logistics Management [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Rural Micro Finance Management [Specialisation Elective Courses]
  • Rural Poverty and Livelihoods Promotion [Specialisation Elective Courses]
  • Rural Society and Polity [Specialisation Elective Courses]
  • Safeguarding Information in Cyber World [Specialisation Elective Courses]
  • Security Analysis and Portfolio Management [Specialisation Elective Courses]
  • Service Operations Management [Specialisation Elective Courses]
  • Strategic Human Resource Management [Specialisation Elective Courses]
  • Supply Chain Management [Specialisation Elective Courses]
  • Technology Management and Innovation [Specialisation Elective Courses]
  • Territory Sales Management - Broadband Products and Services [Specialisation Elective Courses]
  • Theory of Constraints Linked Management [Specialisation Elective Courses]
  • Visual Merchandising and Space Planning [Specialisation Elective Courses]
  • Wealth Management [Specialisation Elective Courses]
  • Summer Internship [Mandatory Courses]
  • Strategic Management [Core Courses]
  • Professional Communication for Global Competence [Business Communication]
  • Team Building and Professional Competence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Competitive Intelligence [Specialisation Elective Courses]
  • Advanced Corporate Accounting [Specialisation Elective Courses]
  • Advanced Telecom Technologies [Specialisation Elective Courses]
  • Advertising and Sales Promotion [Specialisation Elective Courses]
  • Broadband Service Management [Specialisation Elective Courses]
  • Budgeting and Control [Specialisation Elective Courses]
  • Business Wargaming and Scenario Planning- I [Specialisation Elective Courses]
  • Cooperative Management [Specialisation Elective Courses]
  • Corporate Entrepreneurship [Specialisation Elective Courses]
  • Corporate Image Building [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • CSR Practices in Rural Areas [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Data Mining for Intelligence Management [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Doing Business in China [Specialisation Elective Courses]
  • E-retailing [Specialisation Elective Courses]
  • Enterprise Management [Specialisation Elective Courses]
  • Financial Econometrics [Specialisation Elective Courses]
  • Financial Engineering [Specialisation Elective Courses]
  • Foreign Trade Policy [Specialisation Elective Courses]
  • Global Outsourcing [Specialisation Elective Courses]
  • Information Security and Risk Management [Specialisation Elective Courses]
  • Leadership and Motivation in Organization [Specialisation Elective Courses]
  • Leading Change in Family Business [Specialisation Elective Courses]
  • Lean Sigma [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Management and Governance of NGOs [Specialisation Elective Courses]
  • Managerial Counselling [Specialisation Elective Courses]
  • Managing Business in Emerging Markets [Specialisation Elective Courses]
  • Managing Business Process Outsourcing [Specialisation Elective Courses]
  • Managing Innovation Process [Specialisation Elective Courses]
  • Manufacturing and Service Competitiveness [Specialisation Elective Courses]
  • Marketing of IT Solutions [Specialisation Elective Courses]
  • Marketing of Services [Specialisation Elective Courses]
  • Methodologies for Participatory Assessment [Specialisation Elective Courses]
  • Mobile Wireless Networks Management [Specialisation Elective Courses]
  • Operations Strategy [Specialisation Elective Courses]
  • Principles and Practices of Banking [Specialisation Elective Courses]
  • Project Management [Specialisation Elective Courses]
  • Resource Mobilization and Fund Raising [Specialisation Elective Courses]
  • Retail Branding and CRM [Specialisation Elective Courses]
  • Rural Entrepreneurship and Development [Specialisation Elective Courses]
  • Rural Project Planning and Management [Specialisation Elective Courses]
  • Small Business Management [Specialisation Elective Courses]
  • Software Quality Assurance [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Supply Chain Analytics [Specialisation Elective Courses]
  • Systems Analysis and Design [Specialisation Elective Courses]
  • Technology Interventions and Development [Specialisation Elective Courses]
  • Training and Development [Specialisation Elective Courses]
  • Visual Merchandising and Space Planning [Specialisation Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses