BBA

Program Code 12064

Campus Jaipur

Institute Amity Business School, Jaipur

University Amity University Rajasthan

Eligibility 10+2 (min. 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.97
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Course Structure

1st Year

Semester 1

  • Management Foundations
  • Micro Economics for Business
  • Financial Accounting
  • English
  • Behavioural Science - I
  • Business Environment
  • Business Law
  • ANANDAM-I
  • French
  • German
  • Spanish
  • Chinese

Semester 2

  • Macro Economics for Business
  • Organizational Behaviour
  • English
  • Management Accounting
  • Data Analytics
  • Analysis & Design of Business Systems
  • Business Statistics
  • ANANDAM-II
  • Behavioural Science – II (Problem Solving and Creative Thinking)
  • French
  • German
  • Spanish
  • Chinese

2nd Year

Semester 3

  • Business Communication – I
  • Behavioral Science-III
  • ANANDAM-III
  • Corporate Social Responsibilities
  • Operations Research
  • Financial Management - I
  • Marketing Management - I
  • Public Relations & Corporate Image
  • Environment Studies
  • Management Information Systems
  • Fintech and New Initiatives
  • French
  • German
  • Spanish
  • Chinese

Semester 4

  • Business Communication – II
  • Behavioral Science-IV (Group Dynamics and Team Building)
  • Financial Management – II
  • Marketing Management – II
  • Research Methodology & Report Preparation
  • Human Resource Management
  • Business Modelling in Excel
  • Anandam-IV
  • E-Commerce
  • Rural Marketing
  • French
  • German
  • Spanish
  • Chinese

3rd Year

Semester 5

  • Operations Management
  • Entrepreneurship Development
  • Summer Training (Evaluation)
  • Anandam-V
  • Business Communication – III
  • Behavioral Science-V
  • Analytical Skill Building
  • Management of Domestic and Foreign Exchange Market-I
  • Business Data Processing - I
  • Basics and Strategies of Digital Marketing
  • Personal Financial Planning
  • Sales & Distribution Management
  • Consumer Behaviour
  • Service Marketing
  • International Marketing
  • Financial Services
  • Principles of Investment Management
  • Banking & Financial Institutions
  • Organizational Development & Change
  • Training & Development
  • International Human Resource Management
  • French
  • German
  • Spanish
  • Chinese

Semester 6

  • Business Policy & Strategic Management
  • International Business Management
  • Dissertation
  • Performance Management System
  • Compensation & Reward Management
  • Management of Domestic and Foreign Exchange Market-II
  • Social Media Marketing
  • Brand Management
  • Advertising & Sales Promotion
  • Retail Management
  • Corporate Tax Planning
  • Financial Derivatives
  • Advanced Corporate Finance
  • Industrial Relations & Labour Law