B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 16724

Campus Greater Noida

Institute Amity School of Communication, AUGN

University Amity University Uttar Pradesh

Eligibility 10 + 2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.288
  • 1st Year Sponsored Semester Fee 1.932
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Course Structure

1st Year

Semester 1

  • Graphics and Visual Communication [Core Courses]
  • Mass Communication Models & Theory [Core Courses]
  • Print Journalism [Core Courses]
  • State and Politics [Core Courses]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Environmental Studies [Professional Ability Enhancement Courses]
  • Introduction to Radio and Audio Technique [Core Courses]
  • Media Ethics and Laws [Core Courses]
  • News Analysis [Core Courses]
  • Photography theory & Practice [Core Courses]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Non Teaching Credit Courses]
  • Editing Technique [Employability & Skill Enhancement Courses]
  • Advertising Concepts [Core Courses]
  • Introduction to Media Research [Core Courses]
  • Introduction to Television Production [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Advanced Graphic Design [Specialisation Elective Courses]
  • Anchoring Skills for TV [Specialisation Elective Courses]
  • Writing for TV [Specialisation Elective Courses]
  • Advanced Film Theory and Practice [Core Courses]
  • Applied Research in Media [Core Courses]
  • Electronic Media Production [Core Courses]
  • Introduction to Development Communication [Core Courses]
  • Media Laws and Ethics [Core Courses]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Advertising and Corporate Filmmaking [Specialisation Elective Courses]
  • Fundamentals of Event Management [Specialisation Elective Courses]
  • News Bulletin Management [Specialisation Elective Courses]
  • Radio News [Specialisation Elective Courses]
  • Specialized Writing and Editing [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Basics of Cyber Media [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Receptive and Expressive Communication Skills [Communication Skills]
  • Group Dynamics and Team Building [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses