B.A. (Journalism & Mass Communication)
Institute
Amity School of Communication, AUGN
University
Amity University Uttar Pradesh
- Program Fee
(Rs. in Lacs)
- 1st Year Non Sponsored Semester
0.9415
- 1st Year Sponsored Semester Fee
1.4122
Course Structure
1st Year
Semester 1
-
Fundamentals of Environmental Studies [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
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Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
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Destination Geography (India) [Discipline III (Major III) (Tourism Management ) ]
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Fundamental of Tourism [Discipline III (Major III) (Tourism Management ) ]
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Heritage Tourism [Discipline III (Major III) (Tourism Management ) ]
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Indian Tourism Resources [Discipline III (Major III) (Tourism Management ) ]
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Principles of Management and Organization Behaviour [Discipline III (Major III) (Tourism Management ) ]
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Tourism Industry Orientation [Discipline III (Major III) (Tourism Management ) ]
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Accounting Fundamentals [Discipline III (Major III) (Management ) ]
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Business Statistics [Discipline III (Major III) (Management ) ]
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Business Ethics and Governance [Discipline III (Major III) (Management ) ]
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Computer Applications [Discipline III (Major III) (Management ) ]
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Introduction to Business Economics [Discipline III (Major III) (Management ) ]
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Introduction to Management Principles [Discipline III (Major III) (Management ) ]
-
Screen Arts I [Discipline III (Major III) (Filmmaking ) ]
-
Principles of Microeconomics [Discipline II (Major II) (Economics ) ]
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Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
-
Communication Skills - I [Communication Skills]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 2
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Analytical ability and digital Awareness [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
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Current Affairs and News Analysis [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
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Photography Concepts [Minor I - Minor Elective Courses]
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Business Finance [Discipline III (Major III) (Management ) ]
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Business Mathematics II [Discipline III (Major III) (Management ) ]
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Fundamentals of Competitive Intelligence and Business Development [Discipline III (Major III) (Management ) ]
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Human Resource management & Development [Discipline III (Major III) (Management ) ]
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Marketing Theory and Practices [Discipline III (Major III) (Management ) ]
-
Understanding Organizational Behavior [Discipline III (Major III) (Management ) ]
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Screen Arts II [Discipline III (Major III) (Filmmaking ) ]
-
Principles of Macroeconomics [Discipline II (Major II) (Economics ) ]
-
Print Media: Reporting, Editing and Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
-
Communication Skills - II [Communication Skills]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
2nd Year
Semester 3
-
Advertising Theory & Practice [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
-
Term Paper - I [Mandatory Courses]
-
Individual Excellence & Social Dynamics [Behavioural Science]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 4
-
On Air Skills for Broadcast Media [Specialisation Elective Courses]
-
Principles of Marketing- I [Specialisation Elective Courses]
-
Writing for Specialism [Specialisation Elective Courses]
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Communication for Sustainable Development [Core Courses]
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Online Journalism and Digital Media [Core Courses]
-
Public Relations Concepts [Core Courses]
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Creativity for Team Excellence [Behavioural Science]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
3rd Year
Semester 5
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Brand Management [Specialisation Elective Courses]
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Client Servicing and Creatives [Specialisation Elective Courses]
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Event Management Concepts [Specialisation Elective Courses]
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Filmmaking Techniques [Specialisation Elective Courses]
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Multimedia Production [Specialisation Elective Courses]
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Summer Internship [Non Teaching Credit Courses]
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Professional Ethics and Social Responsibility [Professional Ethics]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 6
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Ad Production and Campaign Planning [Specialisation Elective Courses]
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Digital Marketing & Content Development [Specialisation Elective Courses]
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Production Portfolio for Digital Platforms [Specialisation Elective Courses]
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Public Relations & Campaign Planning [Specialisation Elective Courses]
-
Minor Project [Non Teaching Credit Courses]
-
Camera Operations [Employability & Skill Enhancement Courses]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses