B.A. (Journalism & Mass Communication)

Program Code 15798

Campus Dubai

Institute Amity University Dubai

University Amity University Dubai

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 40000 Or USD 10960 per year

Course Structure

1st Year

Semester 1

  • Fundamentals of Advertising
  • Understanding Self for Effectiveness
  • Basics of Graphic Design
  • English Language Usage Essentials
  • Environmental Studies - I
  • News Analysis
  • Basics of Radio
  • State and Politics
  • Writing for Print
  • Understanding Mass Communication
  • Understanding Self for Effectiveness
  • English Language Usage Essentials
  • State and Politics
  • Mass Communication Models & Theory
  • Print Journalism
  • Graphics and Visual Communication

Semester 2

  • Individual Society and Nation
  • Introduction to Communication Skills
  • Individual Society and Nation
  • Introduction to Communication Skills

2nd Year

Semester 3

  • Effective Written Communication
  • Problem Solving and Creative Thinking

Semester 4

  • Communication for Sustainable Development
  • On Air Skills for Broadcast Media
  • Online Journalism and Digital Media
  • Public Relations Concepts
  • Writing for Specialism
  • Professional Communication for Recruitment and Employability
  • Values and Ethics for Personal and Professional Development
  • Principles of Marketing- I

3rd Year

Semester 5

  • Receptive and Expressive Communication Skills
  • Group Dynamics and Team Building

Semester 6

  • Social Communication
  • Stress and Coping Strategies