B.A. (Journalism & Mass Communication)

Program Code 17798

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.96

Course Structure

1st Year

Semester 1

  • Effective Listening
  • Understanding Self for Effectiveness
  • Environmental Studies-I
  • French
  • German
  • Spanish
  • Understanding Mass Communication
  • Introduction to Culture and Society
  • Print Media
  • Art and Craft of Photography
  • CE- Introduction to Visual Communication
  • CE- Indian Political System
  • Concept, meaning and approaches
  • Introduction to Social work
  • Micro Economics I
  • Fashion Orientation
  • Management Foundations
  • Concept & Theoretical understanding of Human Rights
  • Basics of sketching & drawing
  • Shakespearen Comedy
  • Basics of Tourism Management
  • Industrial Safety
  • Basics Of Visual Art I
  • General and Physical Education
  • INTRODUCATION TO POLITICAL SCIENCE

Semester 2

  • French-II
  • German-II
  • Spanish-II
  • Presentation Skills
  • Problem Solving and Creative Thinking
  • Environmental Studies-I
  • TV Journalism
  • Film Theory & Practice
  • Radio Production
  • Media Laws & Ethics
  • Anchoring & Presentation
  • Community Radio
  • Graphic Design
  • Macro Economics I
  • Romantic poetry
  • Fashion Art Illustration and Model Drawing
  • SAFETY LEGISLATIONS & MANAGEMENT
  • Systems, Organisations& Instruments of Human Rights
  • Marketing Management
  • Basics Of Visual Art II
  • Indian Government and Politics
  • World Geography
  • Sports
  • COMPUTER LAB ON 2D ANIMATION
  • Contemporary Development Studies

2nd Year

Semester 3

  • Group dynamics & team building
  • Readings & Comprehension
  • Basics of Advertising
  • Event Management
  • Public Relations and Corporate Communication
  • Media Criticism
  • Internship / Summer SAP
  • CE- Brand Management
  • CE - Creative Writing
  • Developmental Economics
  • The Novels of England
  • Fashion Forecasting
  • Safety Awareness & Training
  • Contemporary Human rights situations and Issues
  • Financial Management
  • Elements of Art and Design I
  • General Fitness, Kaaddi & Athletics (Throwing events)
  • India and the word
  • Gender Studies
  • Tourism Product Of India
  • Introduction to 3D
  • FRENCH
  • GERMAN
  • SPANISH

Semester 4

  • Media Management

3rd Year

Semester 5

  • Individual, Society and Nations
  • Employability Skills
  • French
  • German
  • Spanish
  • Internship / Summer SAP
  • Media Research
  • Regional Journalism
  • News and Contemporary Issues
  • CE- Film Criticism
  • CE- Digital Photography
  • Digital Editing
  • India’s Foreign Policy I
  • Development Economics
  • The English drama of India
  • Fashion Promotion and Retail
  • Legislation themes in Human Rights
  • Enterpreneurship Development
  • Application of Art and Design I
  • Understanding Social Exclusion
  • Control of Workplace Hazards
  • Tour Packaging
  • Organization,Administration & Supervision in Physical Education & Sports, Handball & Badminton, Athletics (Long Jump & Decathlon)

Semester 6

  • Interpersonal Communication and Relationship Management
  • WORKPLACE COMMUNICATION
  • Professional Project
  • Internship
  • Media Production Portfolio
  • Visual Merchandising
  • Business Policy &Strategic Management
  • Report writing & thesis preparation (Human Rights)
  • Project
  • Contemporary Literature
  • Hospitality & Tourism Marketing
  • Application of Art and Design II
  • Conditioning, Rehabilitation, Football, Chess & Project Work
  • India’s Foreign Policy II
  • Economics of world geopolitics
  • Social Policy and Planning
  • RESEARCH PROJECT