B.A. (Journalism & Mass Communication)

Program Code 17798

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.91
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • French
  • German
  • Spanish
  • Understanding Mass Communication
  • Introduction to Culture and Society
  • Print Media
  • Art and Craft Photography
  • Readings in Media I
  • Introduction to Visual Communication
  • Introduction to Political System
  • Effective Listening
  • Understanding Self for Effectiveness
  • Environmental Studies

Semester 2

  • Media Laws & Ethics
  • Country Report
  • ENVIRONMENTAL STUDIES-II
  • Film Theory and Practice
  • Radio Production
  • TV Journalism
  • PROBLEM SOLVING AND CREATIVE THINKING
  • PRESENTATION SKILLS
  • Fundamentals of Marketing
  • Anchoring & Presentation
  • COMPUTER LAB ON 2D ANIMATION MINOR TRACK
  • FASHION ART ILLUSTRATION & MODEL DRAWING MINOR TRACK
  • SYSTEM ORGANISATION AND INSTRUMENTS OF HUMAN RIGHTS MINOR TRACK
  • MARKETING MANAGEMENT MINOR TRACK
  • ROMANTIC POETRY MINOR TRACK
  • WORLD GEOGRAPHY
  • MANAGEMENT OF SOCIAL ORGANISATION
  • MACROECONOMICS-I
  • PROCESS INOVATION
  • Community Radio
  • Graphics Designing
  • Study Abroad
  • Sports
  • Understanding Of Basics Of Visual Art
  • UNDERSTANDING LIGHT THROUGH THE LENS
  • FILM HISTORY & FILM THEORIES
  • INDIAN GOVERNMENT & POLITICS
  • SAFETY LEGISLATION & MGT
  • FRENCH-II
  • GERMAN-II
  • SPANISH-II

2nd Year

Semester 3

  • Basic Of Advertising
  • Event Management
  • Public relation & corporate communications
  • Media Criticism
  • Internship / Summer SAP
  • Readings & Comprehension
  • Group dynamics & team building
  • Brand Management
  • Basics Of Animation & Visual Graphics
  • Readings in Media II
  • Fashion Forecasting
  • Financial Management
  • Contemporary Human rights situations and Issues
  • Introduction to 3D
  • The novels of England
  • Camera Design & types of lenses
  • Tourism Product Of India
  • Understanding the process and business
  • Elements of Art and Design I
  • General Fitness, Kaaddi & Athletics (Throwing events)
  • India and the word
  • Public Finance
  • Gender Studies
  • Safety Awareness & Training
  • French III
  • German III
  • SPANISH III

Semester 4

  • NEW MEDIA
  • Development Communication
  • Media Planning & Buying
  • Media Management
  • Online Journalism
  • STRESS AND COPING STRATEGIES
  • CORPORATE COMMUNICATION
  • Radio Jockeying
  • MAYA FUNDAMENTALS MINOR TRACK (ANIMATION)
  • SPECIFIC THEMES IN HUMAN RIGHTS MINOR TRACK
  • FILM THEORY & PRACTICE - II
  • Design Development
  • STUDY ABROAD
  • The English Novels Of India
  • Tourism Trends in India
  • Sustainable Rural livelihood 
  • Ecology and Social work
  • Designing and leading the Entrepreneurial Organization
  • BUSINESS ENVIRONMENT
  • INDIAN ECONOMY & INTERNATIONAL TRADE
  • TV PRODUCTION AND PRESENTATION
  • FRENCH-IV
  • GERMAN-IV
  • SPANISH-IV

3rd Year

Semester 5

  • French
  • German
  • Spanish
  • Employability Skills
  • Individual, Society and Nations
  • Media Research
  • Regional journalism
  • News & Contemporary issue
  • Internship / Summer SAP
  • Digital photography
  • Multimedia
  • Film Criticism
  • Advance Innovation Management
  • Internet of Things
  • Automation
  • Intellectual Property Rights & Quality Assurance
  • Renewable Energy Systems
  • Needs assessment
  • Skills Lab and skill Development
  • Regional Developmental
  • Fashion Promotion and Retail
  • Organizational Behaviour
  • Legislation themes in Human Rights
  • Digital Editing
  • The English drama of India
  • Composition & Colour
  • Tour Packaging
  • Introducion to other visual forms

Semester 6

  • MEDIA PRODUCTION PORTFOLIO
  • Major PROJECT
  • INTERNSHIP
  • INTERPERSONAL COMMUNICATION & RELATIONSHIP MANAGEMENT
  • WORKPLACE COMMUNICATION
  • Visual Merchandising
  • Cost Accounting
  • Report writing & thesis preparation (Human Rights)
  • Project (ANI)
  • Contemporary Literature
  • SOCIAL WORK AND HEALTH CARE/ RESEARCH PROJECT
  • HOSPITALITY & TOURISM MARKETING
  • INDIAN ECONOMY AND GLOBAL ECONOMIC ISSUE
  • INNOVATION PROJECT
  • Rural Development