B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.78
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Course Structure

1st Year

Semester 1

  • French I
  • Effective Listening
  • Understanding Self for Effectiveness
  • Environmental Studies-I
  • Understanding Mass Communication
  • Introduction to Culture and Society
  • Print Media
  • Art and Craft of Photography
  • CE- Introduction to Visual Communication
  • Basics of Tourism Management

Semester 2

  • Presentation Skills
  • Environmental Studies-I
  • Problem Solving and Creative Thinking
  • French-II
  • TV Journalism
  • Film Theory & Practice
  • Radio Production
  • Media Laws & Ethics
  • World Geography
  • Graphic Design

2nd Year

Semester 3

  • French
  • German
  • Spanish
  • Group dynamics & team building
  • Readings & Comprehension
  • Basics of Advertising
  • Event Management
  • Public Relations and Corporate Communication
  • Media Criticism
  • Internship / Summer SAP
  • CE- Brand Management
  • Fashion Forecasting

Semester 4

  • Stress and Coping Strategies
  • Spanish-IV
  • Corporate Communication
  • Online Journalism
  • New Media
  • Development Communication
  • Media Planning & Buying
  • Media Management
  • Design Development
  • TV Production and Presentation

3rd Year

Semester 5

  • French
  • German
  • Spanish
  • Individual, Society and Nations
  • Employability Skills
  • Internship / Summer SAP
  • Media Research
  • Regional Journalism
  • News and Contemporary Issues
  • CE- Digital Photography
  • CE- Film Criticism
  • India’s Foreign Policy I
  • Legislation themes in Human Rights
  • Fashion Promotion and Retail

Semester 6

  • Interpersonal Communication and Relationship Management
  • WORKPLACE COMMUNICATION
  • Professional Project
  • Internship
  • Media Production Portfolio
  • International Marketing
  • Corporate Social Responsibility
  • India’s Foreign Policy II
  • Visual Merchandising
  • Report writing & thesis preparation (Human Rights)

Two Degrees
(Chance to pursue two Academic degrees simultaneously as approved by UGC/Govt. of India)