B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.69
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • Understanding Mass Communication
  • Introduction to Culture & Society
  • Print Media
  • Art & Craft of Photography
  • Effective Listening
  • Understanding Self for Effectiveness
  • Environmental Studies
  • Fashion Orientation
  • Introduction to Innovation management
  • Concept & Theoretical understanding of Human Rights
  • Basics of sketching & drawing
  • Shakespearen Comedy
  • Basics of Tourism Management
  • INTRODUCATION TO POLITICAL SCIENCE
  • GENERAL FITNESS & BASKETBALL
  • Creative Writing
  • Introduction to Visual Communication
  • Introduction to Indian Political System
  • FRENCH I
  • GERMAN I
  • SPANISH I

Semester 2

  • ELECTRONIC COMMUNICATION
  • ADVERTISING PRINCIPLES AND PRACTICE
  • COMPUTER APPLICATIONS-II
  • INDIAN POLITICAL SYSTEM
  • PROJECT WITH PRESENTATION & EVALUATION
  • STUDY ABROAD
  • Media Laws & Ethics
  • Film Theory and Practice
  • Radio Production
  • TV Journalism
  • ENVIRONMENTAL STUDIES-II
  • PROBLEM SOLVING AND CREATIVE THINKING
  • PRESENTATION SKILLS
  • WORKSHOP OR CERTIFICATION DESCIPLE SPECIFIC 1 CREDIT PER WORKSHOP
  • Fundamentals of Marketing
  • Anchoring & Presentation
  • Community Radio
  • FASHION ART ILLUSTRATION AND MODEL DRAWING
  • SYSTEMS,ORGANISATION & INSTRUMENTS OF HUMAN RIGHTS
  • INDIAN GOVERNMENT & POLITICS
  • WORLD GEOGRAPHY
  • Graphics Designing
  • FRENCH-II
  • GERMAN-II
  • SPANISH-II

2nd Year

Semester 3

  • Basic Of Advertising
  • Event Management
  • Public relation & corporate communications
  • Internship / Summer SAP
  • Group Dynamicsand Team Building
  • Readings & Comprehension
  • Media Criticism
  • Financial Management
  • Contemporary Human rights situations and Issues
  • Introduction to 3D
  • The novels of England
  • Camera Design & types of lenses
  • Tourism Product Of India
  • Understanding the process and business
  • Gender Studies
  • Safety Awareness & Training
  • Public Finance
  • Fashion Forecasting
  • India and the word
  • Brand Management
  • Basics Of Animation & Visual Graphics
  • Readings in Media II
  • French III
  • German III
  • SPANISH III

Semester 4

  • STUDY ABROAD
  • Designing and leading the Entrepreneurial Organization
  • NEW MEDIA
  • Development Communication
  • Media Planning & Buying
  • Media Management
  • Online Journalism
  • CORPORATE COMMUNICATION
  • STRESS AND COPING STRATEGIES
  • TV PRODUCTION AND PRESENTATION
  • Radio Jockeying
  • Design Development
  • Maya Fundamentals
  • FILM THEORY & PRACTICE - II(Cinematography/Editing/Sound)
  • TOURISM TRENDS IN INDIA
  • GERMAN IV
  • FRENCH-IV
  • SPANISH-IV

3rd Year

Semester 5

  • French
  • German
  • Spanish
  • Employability Skills
  • Individual, Society and Nations
  • Media Research
  • Regional journalism
  • News & Contemporary issue
  • Internship/Summer SAP
  • Digital Photography
  • Multimedia
  • Film Criticism
  • Fashion promotion & retail
  • Tour Packaging
  • Digital Editing

Semester 6

  • MEDIA PRODUCTION PORTFOLIO
  • INTERNSHIP OR DISSERTATION
  • PROFESSIONAL PROJECT
  • Internship
  • INTERPERSONAL COMMUNICATION & RELATIONSHIP MANAGEMENT
  • Workplace Communication
  • Hospitality & tourism marketing
  • PROJECT ANIMATION
  • Report writing & thesis preparation (Human Rights)
  • Visual Merchandising
  • Ethics & Corporate Governance
  • INNOVATION PROJECT