B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 17724

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.97
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Course Structure

1st Year

Semester 1

  • French I
  • Effective Listening
  • Understanding Self for Effectiveness
  • Environmental Studies-I
  • Understanding Mass Communication
  • Introduction to Culture and Society
  • Print Media
  • Art and Craft of Photography
  • CE- Introduction to Visual Communication
  • Basics of Tourism Management

Semester 2

  • Presentation Skills
  • Environmental Studies-I
  • Problem Solving and Creative Thinking
  • French-II
  • TV Journalism
  • Film Theory & Practice
  • Radio Production
  • Media Laws & Ethics
  • World Geography
  • Graphic Design

2nd Year

Semester 3

  • FRENCH
  • GROUP DYNAMICS & TEAM BUILDING
  • READINGS & COMPREHENSION
  • BASICS OF ADVERTISING
  • EVENT MANAGEMENT
  • PUBLIC RELATIONS AND CORPORATE COMMUNICATION
  • MEDIA CRITICISM
  • INTERNSHIP / PROJECT
  • CE- BRAND MANAGEMENT
  • TOURISM PRODUCT OF INDIA

Semester 4

  • STRESS AND COPING STRATEGIES
  • ONLINE JOURNALISM
  • CORPORATE COMMUNICATION
  • FRENCH IV
  • NEW MEDIA
  • DEVELOPMENT COMMUNICATION
  • MEDIA PLANNING & BUYING
  • MEDIA MANAGEMENT
  • TV PRODUCTION AND PRESENTATION
  • Design Development
  • FILM THEORY AND PRACTICE
  • TOURISM TRENDS IN INDIA

3rd Year

Semester 5

  • FRENCH
  • SPANISH
  • INDIVIDUAL, SOCIETY AND NATIONS
  • EMPLOYABILITY SKILLS
  • MEDIA RESEARCH
  • REGIONAL JOURNALISM
  • NEWS AND CONTEMPORARY ISSUES
  • INTERNSHIP / SUMMER SAP
  • CE- FILM CRITICISM
  • Visual Merchandising
  • CE- DIGITAL PHOTOGRAPHY
  • TOUR PACKAGING

Semester 6

  • WORKPLACE COMMUNICATION
  • MEDIA ANALYTIC TECHNIQUE
  • INTERPERSONAL COMMUNICATION AND RELATIONSHIP MANAGEMENT
  • INTERNSHIP
  • MEDIA PRODUCTION PORTFOLIO
  • PROFESSIONAL PROJECT
  • E-COMMERCE IN FASHION
  • HOSPITALITY & TOURISM MARKETING