B. Des. (Fashion Communication)

Program Code 17811

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.58
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Course Structure

1st Year

Semester 1

  • Environmental Studies-I
  • Introduction to World Art & Culture
  • Fashion Orientation
  • Computer Skills & Foundation Vector Graphics
  • Visualization & Representation-I
  • Elements of Design
  • Understanding self for effectiveness
  • Effective Listening
  • UG FL French I
  • UG FL Spanish I
  • UG FL German I
  • Introduction to Cinema and other art forms
  • Basics of sketching & drawing
  • Introduction To Photography
  • Shakespearen Drama

Semester 2

  • Environmental Studies II
  • Art and Design Aesthetics
  • Visualization & Representation - II
  • Digital Design
  • Basics of IPR
  • Design Geometry
  • Project work - Resource and Design ideation
  • Material Exploration for Craft Studies
  • UG FL French II
  • UG FL German II
  • UG FL Spanish II
  • Problem Solving & Creative Thinking
  • Presentation Skill
  • Understanding light through the lens
  • Introduction to 2D Animation
  • Film History and Film Theories
  • Romantic poetry

2nd Year

Semester 3

  • UG FL French III
  • UG FL German III
  • UG FL Spanish III
  • Group Dynamics And Team Building
  • Reading And Comprehension
  • Fashion Illustration
  • Fashion Communication
  • Basics of Pattern Making & Garment Construction
  • Social & Psychological Aspects of Clothing
  • Fashion Studies
  • Intellectual Property Rights-II
  • Introduction to CAD
  • Summer Project
  • Introduction to 3D
  • The Novels of England
  • Financial Management
  • Camera Design & types of lenses
  • Gender Studies
  • Tourism Product Of India
  • Anatomy& Physiology, kabaddi & Athletics
  • Developmental Economics

Semester 4

  • UG FL French IV
  • UG FL German IV
  • UG FL Spanish IV
  • Stress and coping strategies
  • Corporate Communication
  • Fashion Illustration & Model Drawing II
  • Advanced Computer Aided Design(CAD)
  • Trend Forecast and Design
  • Traditional Indian Textile-I
  • Fashion Photography
  • Basic Draping
  • Product Styling
  • Fashion: Business, laws, Ethics & Communication
  • Fashion Public Relations
  • Technology of Textile Manufacturing
  • The English novels Of India
  • Business Environment
  • Tourism Trends in India
  • Adobe illustrator
  • Different genres of photography
  • Yoga, Kho-Kho, Hockey & Athletics
  • Indian Economics
  • Introduction to Rural and Urban Development

3rd Year

Semester 5

  • UG FL French V
  • UG FL German V
  • UG FL Spanish V
  • Individual Society And Nations
  • Employability Skill
  • Fashion Art Illustration & Model Drawings-III
  • Traditional Indian Textiles-II
  • Fashion Retail Management and Brand Promotion
  • Spatial Styling
  • Creative Direction
  • Industry Interaction
  • History of Indian Costumes
  • Jouralism and Content Writing
  • Digital Portfolio
  • Digital Editing
  • Introducion to other visual forms
  • Legislation themes in Human Rights
  • Entrepreneurship Development
  • Tour Packaging

Semester 6

  • Fashion Art Illustration & Model Drawing-IV
  • Computer Aided Design (CAD)-III
  • Research Methodology
  • Colloquim- Fashion & Textiles Research Documentation
  • Fashion Retail and Merchandizing
  • Environment & Green Manufacturing
  • Personal Styling
  • Appreciation of World Textiles
  • The business of Luxury Fashion
  • Fashion Editorial Styling
  • Interpersonal Communication & Relationship Management
  • Workplace Communication
  • Project
  • Critical Analysis, critical reading and writing on cinema
  • Business Policy &Strategic Management
  • Hospitality & Tourism Marketing
  • Report writing & thesis preparation (Human Rights)

4th Year

Semester 7

  • Media Studies in Fashion
  • Advance Digital Presentation Techniques
  • Fashion Event Management
  • Creative Advertising
  • E commerce and Digital Marketing
  • Visual Merchandizing
  • Summer Internship Evaluation
  • History of Western Costumes
  • Consumer Psychographics
  • Project Broadcast media and Fashion

Semester 8

  • Industry Projects