B. Des. (Fashion Communication)

Program Code 17811

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.69

Course Structure

1st Year

Semester 1

  • Introduction to World Art & Culture
  • Fashion Orientation
  • Computer Skills & Foundation Vector Graphics
  • Visualization & Representation-I
  • Elements of Design
  • Environmental Studies-I*
  • Effective Listening
  • Understanding self for effectiveness
  • UG FL French-I
  • UG FL German-I
  • UG FL Spanish-I
  • Industrial Safety
  • Basics of sketching & drawing
  • Concept & Theoretical Understanding Of Human Rights
  • Basics of Tourism Management
  • Introduction to Cinema and other art forms
  • Management Foundations

Semester 2

  • Art and Design Aesthetics
  • Visualization & Representation-II
  • Digital Design
  • Basics of IPR
  • Design Geometry
  • Project work-Resource and Design ideation
  • UG FL French-II
  • UG FL German-II
  • UG FL Spanish-II
  • Problem Solving & Creative Thinking
  • Presentation Skill
  • Environmental Studies-II
  • World Geography
  • Film History And Film Theories
  • Computer lab on 2D Animation
  • Concept & Theoretical Understanding Of Human Rights
  • Marketing Management

2nd Year

Semester 3

  • Fashion Illustration
  • Fashion Commmunication
  • Traditional Indian Textile-I
  • Social & Psychological Aspects Of Clothing
  • Fashion Studies
  • Intellectual Property Rights-II
  • Introduction To CAD
  • Summer Project
  • UG FL French-III
  • UG FL Spanish-III
  • Reading And Comprehension
  • Group Dynamics And Team Building
  • Financial Management
  • Understanding The Process And Business
  • Camera Design & Types Of Lenses
  • Tourism Product Of India
  • Introduction To 3D

Semester 4

  • UG FL French-IV
  • UG FL Spanish-IV
  • Fashion Illustration & Model Drawing-II
  • Advanced Computer Aided Design(CAD)
  • Product Styling
  • Fashion Public Relations
  • Fashion Photography
  • Fashion Draping
  • Fashion, Business, Laws, Ethics & Communication
  • Print Forecast and Design
  • Creative Textiles
  • Corporate Communication
  • Stress and coping strategies
  • Business Environment
  • Early and contemporary world cinema
  • Different genres of photography
  • Maya Fundamentals
  • Tourism Trends in India

3rd Year

Semester 5

  • Fashion Art Illustration & Model Drawings-III
  • Digital Portfolio
  • History of indian costumes
  • Spatial Styling
  • Fashion Retail management and brand Promotion
  • Jouralism and content writing
  • Project- I
  • Industry Interaction
  • Traditional Indian Textiles - II
  • Dyeing and Printing
  • Personality, Nationality and Human values
  • Employability Skills
  • UG FL French III
  • German-V
  • Spanish-V

Semester 6

  • Interpersonal Communication
  • Workplace Communication
  • Research Methodology
  • History of Western Costumes
  • Computer Aided Design(CAD)-III
  • Introduction to Fashion Research and Design Process
  • Visual Merchandising
  • Environment & Green Manufacturing
  • Personal Styling
  • Fashion Editorial Styling
  • Project II
  • Colloquim
  • The Business of Luxury Fashion
  • Fashion Illustration

4th Year

Semester 7

  • Media Studies & Event management
  • Broadcast media and Fashion
  • Consumer Psychographics
  • Advance Digital Presentation Techniques
  • Couture Design
  • E-Commerce and digital marketing
  • Project-Craft Studies
  • Summer Internship Evaluation

Semester 8

  • Graduation Design Collection /Fashion Industry Projects