B. Des. (Fashion Communication)

Program Code 17811

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.61
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Course Structure

1st Year

    Semester 1

  • German I
  • Behavioural Science-I
  • Effective Listening
  • Environmental Studies
  • Fashion Orientation
  • Computer Skills and Foundation Vector Graphics
  • Elements of Design
  • World Art and Culture
  • French I
  • Spanish I
  • Tourism and Travel-I
  • Smart Phone Film Making
  • Identity and Personality Development-I
  • Photography and Animation I
  • Interior Design -I
  • Human Rights-1 General Human Rights
  • National Service Scheme

Semester 2

  • Digital Design and Geometry
  • Textiles for Fashion
  • Intellectual Property Rights
  • Visualization and Representation
  • Fashion Studies
  • French- II
  • German-II
  • Spanish-II
  • Presentation Skills
  • Behavioural Science-II
  • Human Rights-II-Indian Perspectives
  • Identity & Personality
  • Travel and Tourism-II
  • National Service Scheme
  • Photography And Animation-II
  • Smartphone Filmmaking–II

2nd Year

Semester 3

  • Group Dynamics And Team Building
  • Reading And Comprehension
  • UG FL French III
  • UG FL German III
  • UG FL Spanish III
  • Fashion Illustration
  • Fashion Communication
  • Basics of Pattern Making & Garment Construction
  • Social & Psychological Aspects of Clothing
  • Fashion Studies
  • Introduction to CAD
  • Fashion & Textiles Trend Research Project
  • Industrial Visit
  • Introduction to 3D
  • Understanding the process and business
  • Financial Management
  • Elements of Art and Design I
  • Camera Design & types of lenses
  • Introduction to Basic Material & design Bedroom Space
  • Anatomy& Physiology, kabaddi & Athletics

Semester 4

  • Stress and coping strategies
  • Effective writing skills
  • UG FL French IV
  • UG FL German IV
  • UG FL Spanish IV
  • Fashion Illustration & Model Drawing II
  • Advanced Computer Aided Design(CAD)
  • Trend Forecast and Design
  • Traditional Indian Textile-I
  • Fashion Photography
  • Basic Draping
  • Product Styling
  • Fashion: Business, laws, Ethics & Communication
  • Fashion Public Relations
  • Technology of Textile Manufacturing
  • Industry Visit
  • Adobe illustrator
  • Early and Contemporary World Cinema
  • Different genres of photography
  • Elements of Art and Design II
  • Business Environment
  • Physical Education And Sports
  • Design of kitchen dining and toilet spaces

3rd Year

Semester 5

  • Individual Society And Nations
  • Employability Skill
  • UG FL French V
  • UG FL German V
  • UG FL Spanish V
  • CAD- Blogging Design
  • Fashion Art Illustration & Model Drawings-III
  • Traditional Indian Textiles-II
  • Fashion Retail management and brand promotion
  • Creative Direction
  • Industry Interaction Report and Presentation
  • History of Indian Costumes
  • Jouralism and content writing
  • Industrial Visit
  • Fundamentals of Fashion Branding
  • Digital Editing
  • Introducion to other visual forms
  • Composition & Colour
  • The English Drama of India

Semester 6

  • Interpersonal Communication & Relationship Management
  • Workplace Communication
  • Fashion Art Illustration & Model Drawing-IV
  • Digital Portfolio
  • Research Methodology
  • Colloquim- Fashion & Textiles Research Documentation
  • Fashion Retail and Merchandizing
  • Sustainable Fashion and Green Innovation
  • Personal Styling
  • Appreciation of World Textiles
  • The business of Luxury Fashion
  • Fashion Editorial Styling
  • Industry Visit
  • Project
  • Critical Analysis, critical reading and writing on cinema
  • Portfolio
  • Contemporary Literature

4th Year

Semester 7

  • Media Studies in Fashion
  • Advanced Digital Portfolio and 3D Design
  • Fashion Event Management
  • Visual Merchandizing
  • E commerce and Digital Marketing
  • Creative Advertising
  • Summer Internship Evaluation Report and Presentation
  • History of Western Costumes
  • Consumer Psychographics
  • Project- Broadcast Media and Fashion

Semester 8

  • Fashion Industry Projects