B. Des. (Fashion Styling & Image Design)

Program Code 171033

Campus Mumbai

Institute Amity School of Fashion Technology, Mumbai

University Amity University Maharashtra

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.66
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • Introduction to World Art & Culture
  • Fashion Orientation
  • Foundation Vector Graphics
  • Visualization & Representation-I
  • Elements of Design
  • Environmental Studies-I*
  • Effective Listening
  • Understanding self for effectiveness
  • French I
  • German I
  • Spanish I

Semester 2

  • Art and Design Aesthetics
  • Basics of IPR
  • Visualization & Representation-II
  • Digital Design
  • Design Geometry
  • Project work-Resource and Design ideation
  • Problem Solving & Creative Thinking
  • UG FL French II
  • UG FL German-II
  • UG FL Spanish-II
  • Presentation Skills
  • Environmental Studies-II
  • Understanding light through the lens
  • Film History and Film Theories
  • General Fitness, Volleyball & Kho-Kho
  • Marketing Management
  • Understanding Of Basics Of Visual Art

2nd Year

Semester 3

  • Group Dynamics and Team Building
  • French III
  • German III
  • Spanish III
  • Fashion Photography
  • Reading and Comprehension
  • Fundamentals of styling, culture and trends
  • CAD-I
  • Fashion Illustration -I
  • Phenomena of Image and Identity
  • Basics of Pattern Making
  • Intellectual Property Rights-II
  • Summer Project
  • Understanding the process and business
  • Camera Design & types of lenses
  • General Fitness, Kabaddi & Athletics (Throwing events)
  • Financial Management
  • Elements of Art and Design I

Semester 4

  • Stress & Coping Strategies
  • Presentation Skills
  • UG FL Spanish-IV
  • Advanced Computer Aided Design(CAD)
  • Fashion Illustration-II
  • Product Styling
  • Pattern Making & Garment Construction
  • Trend Forecasting & Design process
  • Fashion Draping
  • Fashion Photography
  • Traditional Indian Textiles - I
  • Early and Contemporary World Cinema

3rd Year

Semester 5

  • FRENCH-V
  • GERMAN-V
  • SPANISH-V
  • Fashion Art Illustration & Model Drawing-III
  • Digital Portfolio
  • History of indian costumes
  • Spatial Styling
  • Fashion Retail management & brand Promotion
  • Jourlaism and Content Writing
  • Project-I
  • Industry Interaction
  • Traditional Indian Textile-II
  • Dyeing & Printing
  • Personality, Nationality and Human Values
  • Employability Skills

Semester 6

  • Reasearch Methodology
  • History of Western Costumes
  • Computer Aided Design(CAD)-III
  • Introduction to Fashion Research and Design Process
  • Visual Merchandising
  • Environment and Green Manufacturing
  • Personal Styling
  • Fashion editorial Styling
  • Project-II
  • Colloquium
  • The Business of Luxury Fashion
  • Fashion Illustration
  • Interpersonal Communication
  • Workplace Communication

4th Year

Semester 7

  • Media Studies & Event Management
  • Broadcast Media and Fashion
  • Consumer Psychographics
  • Advance Digital Presentation Techniques
  • Couture Design
  • E-commerce and Digital Marketing
  • Project-Craft Studies
  • Summer Internship Evaluation

Semester 8

  • Graduation Design Collection