M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.86
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • French
  • German
  • Spanish
  • Communication Theory
  • Public Relation & Practice
  • Advertising Management
  • Event Management
  • Marketing & Brand Management
  • Art and Craft Photography
  • Media Psychology
  • Community Radio
  • Media Software
  • Feature Writing
  • Communication Skills
  • Behavioural Science

Semester 2

  • Media Planning & Buying
  • Marketing Of Services
  • CRISIS MANAGEMENT
  • Client Servicing & Account Planning
  • PR Campaign Design
  • Constitution Media laws & Ethics
  • CORPORATE COMMUNICATION
  • Behavioral Science - II
  • DOCUMENTARY MAKING
  • DEVELOPMENT COMMUNICATION
  • MEDIA SOFTWARES II
  • FAKE NEWS & MININFORMATION
  • DIGITAL PHOTOGRAPHY & MULTI MEDIA
  • Spanish - II
  • GERMAN II
  • FRENCH II

2nd Year

Semester 3

  • French
  • German
  • Spanish
  • Communication Skills
  • Behavioural Science
  • Communication Research
  • Social Media Analytics
  • Copywriting
  • Digital Marketing and Advertising
  • Internship
  • Gender and Media
  • Media Economics
  • Perspectives on Indian Literature
  • Celebrity Management
  • Digital Public Relations
  • Directing Non-fiction

Semester 4

  • DISSERTATION
  • Internship
  • Research Colloqium
  • COMMUNICATION IN CONTEXT
  • Professional Excellence