M.A. (Advertising & PR)

Program Code 17823

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.86

Course Structure

1st Year

Semester 1

  • COMMUNICATION SKILLS I
  • BEHAVIOURAL SCIENCE I
  • COMMUNICATION THEORY
  • Public Relation & Practices
  • Advertising Management
  • Event Management
  • Marketing & Brand Management
  • Art & Craft of Photography
  • MEDIA SOFTWARES
  • CRITICAL INTERNATIONAL ISSUES
  • GOVERNANCE & ADMINISTRATION
  • RELIGION,CULTURE & MEDIA
  • FRENCH I
  • GERMAN I
  • SPANISH I

Semester 2

  • Spanish - II
  • Web Designing
  • Advanced Public Relations
  • Advanced Advertising Management
  • Event Logistics
  • Client Servicing & Account Planning
  • AV Production & Set Design
  • Marketing of Services
  • Mass Media Industry
  • Corporate Communication
  • Communication Skills - II
  • Behavioral Science - II
  • GERMAN II
  • FRENCH II

2nd Year

Semester 3

  • COMMUNICATION SKILLS III
  • PG FL FRENCH III
  • PG FL GERMAN III
  • PG FL SPANISH III
  • BEHAVIORAL SCIENCE III
  • DIGITAL MARKETING
  • CONVERGENT MEDIA
  • MEDIA ECONOMICS & MANAGEMENT
  • CRISIS MANAGEMENT
  • Advertising Photography
  • MEDIA GLOBALIZATION
  • Writing for MEDIA

Semester 4

  • CORPORATE EVENTS
  • COMMUNICATION SKILLS -IV
  • BEHAVIORAL SCIENCE
  • NTCC(E) SUMMER PROJECT; INTERNSHIP
  • NEW VENTURE CREATION IN PR, EVENTS AND ADVERTISING
  • ADVANCED PHOTOGRAPHY TECHNIQUES
  • CRISIS MANAGEMENT
  • DIGITAL MARKETING AND ADVERTISING
  • NEW MEDIA PR
  • ADVERTISING PLANNING AND STRATEGY