B.A. (Journalism & Mass Communication) (Honours/Honours with Research)

Program Code 101601

Campus Noida

Institute Amity School of Communication

University Amity University Uttar Pradesh

Eligibility Pass in Class XII or equivalent from ...

Duration 4 Years

Selection Process Personal Interview

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.60
  • 1st Year Sponsored Semester Fee 2.40
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Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year
  • 4th Year

Semester – 1

    Major – Requirement
  • Communication and Mass Media Studies
  • Photography Concepts
  • Design, Graphics and AI for Visual Communication
    Common Curriculum Courses
  • Communication Skills - I
  • Introduction to Environmental Studies

Semester – 2

    Major – Requirement
  • Media Laws, Ethics and Newscraft
  • Introduction to Advertising & Public Relations
  • Production for Creative Industries: Radio,TV& OTT
    Common Curriculum Courses
  • Communication Skills - II
  • Foreign Business Language - I (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Unrestricted Electives
  • Unrestricted Electives - I

Semester – 3

    Major – Requirement
  • Media Research
  • Social Media content Production & Management
  • Corporate Communication & Event management
    Common Curriculum Courses
  • Individual Excellence & Social Dynamics
  • Foreign Business Language - II (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • Human Values and Community Outreach
    Unrestricted Electives
  • Unrestricted Electives - II

Semester – 4

    Major – Requirement
  • Production Portfolio
    Common Curriculum Courses
  • Creativity for Team Excellence
  • Foreign Business Language - III (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
  • General Aptitude Reasoning Ability
  • Professional Ethics and Social Responsibility
    Unrestricted Electives
  • Unrestricted Electives - III
  • Unrestricted Electives - IV

Semester – 5

    Major - Electives
  • AI Tools for Media & Content Creation
  • Visual Storytelling & Creator Aesthetics
  • Digital PR & Online Reputation Management
  • Corporate Communication & Reputation Management
  • Data Journalism & Fact-Checking
  • Digital News Production & Multimedia Storytelling
    Common Curriculum Courses
  • Basics of Artificial Intelligence / AI Tools and Applications
  • Foreign Business Language - IV (Arabic/Chinese/French/German/Japanese/Russian/Sanskrit/Spanish)
    Non-Teaching Credit Courses
  • Summer Internship
    Unrestricted Electives
  • Unrestricted Electives - V
  • Unrestricted Electives - VI
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - I

Semester – 6

    Major - Electives
  • Graphic Design & Visual Communication for Media
  • Podcasting and Streaming Platforms
  • Social Media Marketing & Creator Economy
  • Generative AI for Visual Content
  • Brand Strategy & Consumer Psychology
  • Lifestyle Brand Communication
  • Sustainability, CSR & Impact Communication
  • Political Branding & Public Affairs
  • Documentary Films
  • Political Communication & Journalism
  • Podcast Production
  • Social Media Journalism & Audience Engagement
    Unrestricted Electives
  • Unrestricted Electives - VII
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - II

Semester – 7

    Major - Electives
  • Creator Economy Management & Digital Brand Building
  • Agentic AI Content Production & Automation Studio
  • Immersive Media, AR/VR & Interactive Storytelling
  • Digital, OTT & Streaming Metrics
  • CSR Campaign Management and Impact Measurement
  • Event Innovation: Software, Logistics and Analytics
  • Global Media, Geopolitics & International Reporting
  • Science, Health and Environmental Communication
  • Media Propaganda, Framing & Analytics
    Non-Teaching Credit Courses
  • Summer Project
    Unrestricted Electives
  • Unrestricted Electives - VIII
  • Unrestricted Electives - IX
    Career Aspirations based Courses (Mandatory Courses)
  • Career Aspirations based Courses - III

Semester – 8

    Major - Electives
  • Capstone Project: AI & Digital Media Innovation
  • Immersive Worlds, Virtual Production & Spatial Media
  • Production Management & Industry Workflows
  • Strategic Campaign Planning & Communication Project
  • Public Relations Consultancy & Client Management Lab
  • Media Business, Revenue Models & Industry Economics
  • Capstone: Journalism Innovation & Professional Practice
  • Information Disorder, Influence & Strategic Narratives
  • Newsroom Simulation & Editorial Project Lab
    Non-Teaching Credit Courses
  • Major Project / Dissertation