MBA (Competitive Intelligence and Strategic Management)

Program Code 10335

Campus Noida

Institute Amity Institute of Competitive Intelligence and Strategic Management

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) / S (Sponsored) ...

Duration 2 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.65
  • 1st Year Sponsored Semester Fee 2.475

Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Professional & Business Communication [Business Communication]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Competitive Intelligence Analysis [Specialization Core (Functional/Sectoral)]
  • Principles and Practices of Corporate Warfare [Specialization Core (Functional/Sectoral)]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Competitive Intelligence techniques [Specialisation Elective Courses]
  • Consumer Behaviour [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Management of Financial Services [Specialisation Elective Courses]
  • Marketing Analytics [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Project Planning Appraisal and Control [Specialisation Elective Courses]
  • Scenario Planning for Business [Specialisation Elective Courses]
  • Strategic Service Marketing [Specialisation Elective Courses]
  • Summer Internship [Mandatory Courses]
  • Strategic Management [Core Courses]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Blockchain: Applications in business [Specialisation Elective Courses]
  • CI for Strategic Analysis [Specialisation Elective Courses]
  • Competitive Early Warning and Risk Management [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Social Intelligence [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Strategy Simulation and Business Wargaming [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses