MBA (Competitive Intelligence and Strategic Management)

Program Code 10335

Campus Noida

Institute Amity Institute of Competitive Intelligence and Strategic Management

University Amity University Uttar Pradesh

Eligibility For NS (Non Sponsored) category - min. ...

Duration 2 Years

Selection Process For the time being Selection Process is ...

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.65
  • 1st Year Sponsored Semester Fee 2.475

Course Structure

1st Year

Semester 1

  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Business Communication for Managers [Business Communication]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Competitive Intelligence Analysis [Specialization Core (Functional/Sectoral)]
  • Principles and Practices of Corporate Warfare [Specialization Core (Functional/Sectoral)]
  • Business Research Methods [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Business Correspondence [Business Communication]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Competitive Intelligence techniques [Specialisation Elective Courses]
  • Consumer Behaviour [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Management of Financial Services [Specialisation Elective Courses]
  • Marketing Analytics [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Project Planning Appraisal and Control [Specialisation Elective Courses]
  • Scenario Planning for Business [Specialisation Elective Courses]
  • Summer Internship [Mandatory Courses]
  • Strategic Management [Core Courses]
  • Professional Communication for Global Competence [Business Communication]
  • Team Building and Professional Competence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Business Wargaming and Scenario Planning- Phase II [Specialisation Elective Courses]
  • Competitive Intelligence Strategies [Specialisation Elective Courses]
  • Corporate Restructuring, Mergers and Acquisitions [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Data Analysis for Marketing Decision [Specialisation Elective Courses]
  • Strategic Financial Management [Specialisation Elective Courses]
  • Virtual Enterprise Management [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Business Etiquette and Protocol [Business Communication]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses