B. Des. (Fashion Communication)

Program Code 10811

Campus Noida

Institute Amity School of Fashion Technology

University Amity University Uttar Pradesh

Eligibility 10+2 (min 50% ) 

Duration 4 Years

Selection Process English Language TestCreative Test

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.84
  • 1st Year Sponsored Semester Fee 1.26
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Course Structure

1st Year

Semester 1

  • Computer Application in Fashion Industry- I [Core Courses]
  • Elements of Design - I [Core Courses]
  • Environmental Studies - I [Core Courses]
  • Fashion Art Illustration - I [Core Courses]
  • Fashion Communication Concepts and Processes- I [Core Courses]
  • Fashion Model Drawing - I [Core Courses]
  • Flat Pattern Making - I [Core Courses]
  • Fundamentals of Textiles - I [Core Courses]
  • Introduction to Global Fashion and Textile Industry [Core Courses]
  • Introduction to Garment Manufacturing Techniques- I [Allied Courses]
  • Global Information Technology [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • English Language Usage Essentials [Communication Skills]
  • Understanding Self for Effectiveness [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Computer Applications in Fashion Industry- II [Core Courses]
  • Elements of Design - II [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Fashion Appreciation [Core Courses]
  • Fashion Art Illustration - II [Core Courses]
  • Fashion Communication Concepts and Processes- II [Core Courses]
  • Fashion Model Drawing - II [Core Courses]
  • Fundamentals of Textiles - II [Core Courses]
  • Introduction to Garment Manufacturing Techniques- II [Allied Courses]
  • Global Information Technology [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Introduction to Communication Skills [Communication Skills]
  • Individual Society and Nation [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advanced Pattern Making [Specialisation Elective Courses]
  • Computer Applications in Fashion Industry- III [Specialisation Elective Courses]
  • Fashion Forecasting - I [Specialisation Elective Courses]
  • Fashion Journalism - I [Specialisation Elective Courses]
  • Fashion Photography - I [Specialisation Elective Courses]
  • Garment Construction - I [Specialisation Elective Courses]
  • Pattern Grading [Specialisation Elective Courses]
  • Visual Merchandising and Presentation - I [Specialisation Elective Courses]
  • Term Paper - I [Non Teaching Credit Courses]
  • Fashion Marketing and Merchandising- I [Core Courses]
  • Fundamentals of Textiles - III [Core Courses]
  • Advanced Communication Skills [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Computer Applications in Fashion Industry - IV [Specialisation Elective Courses]
  • Fashion Forecasting - II [Specialisation Elective Courses]
  • Fashion Journalism - II [Specialisation Elective Courses]
  • Fashion Photography - II [Specialisation Elective Courses]
  • Fashion Promotion - I [Specialisation Elective Courses]
  • Garment Construction - II [Specialisation Elective Courses]
  • Introduction to Health, Safety & Security in Garment Industry [Specialisation Elective Courses]
  • Quality Control for Garment Industry [Specialisation Elective Courses]
  • Traditional Textiles [Specialisation Elective Courses]
  • Visual Merchandising and Presentation - II [Specialisation Elective Courses]
  • Fashion Marketing and Merchandising- II [Core Courses]
  • FUNDAMENTALS OF TEXTILES-IV [Core Courses]
  • Global Information Technology [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Professional Communication for Recruitment and Employability [Communication Skills]
  • Values and Ethics for Personal and Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Computer Applications in Fashion Industry - V [Specialisation Elective Courses]
  • Creative Draping and Pattern Making – Menswear / Women Wear/ Children Wear [Specialisation Elective Courses]
  • Fashion Communication Strategy [Specialisation Elective Courses]
  • Fashion Journalism - III [Specialisation Elective Courses]
  • Fashion Promotion - II [Specialisation Elective Courses]
  • Portfolio Development for Fashion Communication [Specialisation Elective Courses]
  • Traditional Embroideries [Specialisation Elective Courses]
  • Visual Merchandising and Presentation - III [Specialisation Elective Courses]
  • Summer Training [Non Teaching Credit Courses]
  • Fashion Marketing and Merchandising- III [Core Courses]
  • FUNDAMENTALS OF TEXTILES-V [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Creative Advertising & Media Planning-I [Specialisation Elective Courses]
  • Exhibits and Display Design [Specialisation Elective Courses]
  • Fashion Appreciation [Specialisation Elective Courses]
  • Fashion Event Management [Specialisation Elective Courses]
  • Fashion Journalism- IV [Specialisation Elective Courses]
  • Fashion Styling [Specialisation Elective Courses]
  • Graphic Designing for Fashion -I [Specialisation Elective Courses]
  • Textile Project [Specialisation Elective Courses]
  • Fashion Marketing and Merchandising - IV [Core Courses]
  • FUNDAMENTALS OF TEXTILES-VI [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Global Information Technology [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Social Communication [Communication Skills]
  • Stress and Coping Strategies [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

4th Year

Semester 7

  • Creative Advertising & Media Planning-II [Specialisation Elective Courses]
  • Fashion Event Management [Specialisation Elective Courses]
  • Fashion Journalism- V [Specialisation Elective Courses]
  • FASHION MATERIAL STUDIES -I [Specialisation Elective Courses]
  • Garment Construction -V [Specialisation Elective Courses]
  • Graphic Designing for Fashion -II [Specialisation Elective Courses]
  • Visual Merchandising & Presentation- V [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • FASHION MARKETING & MERCHANDISING-V [Core Courses]
  • FUNDAMENTALS OF TEXTILES-VII [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Workplace Communication [Communication Skills]
  • Career Planning and Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 8

  • E-Commerce in Fashion Business [Specialisation Elective Courses]
  • FASHION MARKETING & MERCHANDISING-VI [Specialisation Elective Courses]
  • Fashion Promotion -III [Specialisation Elective Courses]
  • Portfolio Development for Fashion -IV(Menswear/ Womenswear/ Kidswear) [Specialisation Elective Courses]
  • Visual Merchandising & Presentation- IV [Specialisation Elective Courses]
  • Major Project [Non Teaching Credit Courses]
  • FASHION MATERIAL STUDIES -II [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Global Information Technology [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Cross Cultural Communication [Communication Skills]
  • Positive Personal Growth [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses