B.A. (Journalism & Mass Communication)

Program Code 11798

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.17
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Course Structure

1st Year

Semester 1

  • Indian National Movement & Constitution of India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Nationalism in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Business Statistics [Discipline II (Major II) / Minor Stream (Management ) ]
  • Computer Applications [Discipline II (Major II) / Minor Stream (Management ) ]
  • Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management ) ]
  • Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management ) ]
  • Introduction to Studio Practices [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Writing for Visuals [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Communication and Mass Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • State and Politics [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Political Theory & Concepts [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Business Environment [Discipline II (Major II) / Minor Stream (Management ) ]
  • Human Resource management & Development [Discipline II (Major II) / Minor Stream (Management ) ]
  • Marketing Theory and Practices [Discipline II (Major II) / Minor Stream (Management ) ]
  • Principles of Marketing [Discipline II (Major II) / Minor Stream (Management ) ]
  • Understanding International Business Management [Discipline II (Major II) / Minor Stream (Management ) ]
  • Understanding Organizational Behavior [Discipline II (Major II) / Minor Stream (Management ) ]
  • Aesthetics of Film Making [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Film Appreciation [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Introduction to Film Making Technique [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Writing for Print [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Food, Nutrition and Hygiene [Co-curricular Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Reporting & Copy Editing Skills [Vocational Courses /SKE courses/Industry Specific Courses]
  • Dynamics of Contemporary Global Concerns [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Psephology and Data Analysis [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Western Political Philosophy [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Fiction Production for TV [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Production Studio II [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Advertising Theory & Practice [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Photography Concepts [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Promotional Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • The Dynamics of Happiness [Co-curricular Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Design and Graphics [Vocational Courses /SKE courses/Industry Specific Courses]
  • Summer Internship - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Development Communication : Concept and Practices [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Event Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Media Marketing Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Comparative Government and Politics UK, USA, Switzerland & China [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Principles of Public Administration [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Multi Platform Journalism I: Print and Online [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • On Air Skills for Broadcast Media [Vocational Courses /SKE courses/Industry Specific Courses]
  • Basics of Television Journalism [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Campaign Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Communication and Development Issues [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Special Events [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Communication and CSR [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Multi Platform Journalism II: TV & Radio [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses