B.A. (Journalism & Mass Communication)
Institute
Amity School of Communication, Lucknow
University
Amity University Uttar Pradesh
- Program Fee
(Rs. in Lacs)
- 1st Year Non Sponsored Semester
1.0
Course Structure
1st Year
Semester 1
-
Fundamentals of Environmental Studies [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
-
Design and Graphics [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
-
Accounting Fundamentals [Discipline III (Major III) (Management ) ]
-
Business Statistics [Discipline III (Major III) (Management ) ]
-
Business Ethics and Governance [Discipline III (Major III) (Management ) ]
-
Computer Applications [Discipline III (Major III) (Management ) ]
-
Introduction to Business Economics [Discipline III (Major III) (Management ) ]
-
Introduction to Management Principles [Discipline III (Major III) (Management ) ]
-
Problem Solving using Computers & Python Programming [Discipline III (Major III) (Information Technology ) ]
-
Fundamentals of Environmental Sciences [Discipline III (Major III) (Environment Sciences ) ]
-
Basic Psychological Processes [Discipline II (Major II) (Psychology ) ]
-
Indian National Movement & Constitution of India [Discipline II (Major II) (Political Science ) ]
-
Screen Arts I [Discipline II (Major II) (Filmmaking ) ]
-
Communication and Mass Media [Discipline I (Major I) (Journalism & Mass Communication ) ]
-
Communication Skills - I [Communication Skills]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 2
-
Food, Nutrition and Hygiene [Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses]
-
Current Affairs and News Analysis [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
-
Photography Concepts [Minor I - Minor Elective Courses]
-
Business Finance [Discipline III (Major III) (Management ) ]
-
Business Mathematics II [Discipline III (Major III) (Management ) ]
-
Fundamentals of Competitive Intelligence and Business Development [Discipline III (Major III) (Management ) ]
-
Human Resource management & Development [Discipline III (Major III) (Management ) ]
-
Marketing Theory and Practices [Discipline III (Major III) (Management ) ]
-
Understanding Organizational Behavior [Discipline III (Major III) (Management ) ]
-
Principles of Operating Systems [Discipline III (Major III) (Information Technology ) ]
-
Environmental Biology [Discipline III (Major III) (Environment Sciences ) ]
-
Basic Research Methodology, Statistics and Psychological Testing [Discipline II (Major II) (Psychology ) ]
-
Political Theory & Concepts [Discipline II (Major II) (Political Science ) ]
-
Screen Arts II [Discipline II (Major II) (Filmmaking ) ]
-
Print Media: Reporting, Editing and Production [Discipline I (Major I) (Journalism & Mass Communication ) ]
-
Communication Skills - II [Communication Skills]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
2nd Year
Semester 3
-
Advertising Theory & Practice [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
-
Term Paper - I [Mandatory Courses]
-
Individual Excellence & Social Dynamics [Behavioural Science]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 4
-
On Air Skills for Broadcast Media [Specialisation Elective Courses]
-
Principles of Marketing- I [Specialisation Elective Courses]
-
Writing for Specialism [Specialisation Elective Courses]
-
Communication for Sustainable Development [Core Courses]
-
Online Journalism and Digital Media [Core Courses]
-
Public Relations Concepts [Core Courses]
-
Creativity for Team Excellence [Behavioural Science]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
3rd Year
Semester 5
-
Brand Management [Specialisation Elective Courses]
-
Client Servicing and Creatives [Specialisation Elective Courses]
-
Event Management Concepts [Specialisation Elective Courses]
-
Filmmaking Techniques [Specialisation Elective Courses]
-
Multimedia Production [Specialisation Elective Courses]
-
Summer Internship [Non Teaching Credit Courses]
-
Professional Ethics and Social Responsibility [Professional Ethics]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses
Semester 6
-
Ad Production and Campaign Planning [Specialisation Elective Courses]
-
Digital Marketing & Content Development [Specialisation Elective Courses]
-
Production Portfolio for Digital Platforms [Specialisation Elective Courses]
-
Public Relations & Campaign Planning [Specialisation Elective Courses]
-
Minor Project [Non Teaching Credit Courses]
-
Camera Operations [Employability & Skill Enhancement Courses]
-
Foreign Business Language
-
Open Elective Courses
-
Outdoor Activity Based Courses