MA (Advertising & Marketing Management)

Program Code 11004

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.33
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# Application form fee of Rs. 1100 fully waived ( not to be paid ) as a COVID-19 humanitarian measure.

Course Structure

1st Year

Semester 1

  • Minor Project [Non Teaching Credit Courses]
  • Advertising Concepts and Practices [Core Courses]
  • Marketing Management [Core Courses]
  • Mass Communication Theory & Practice [Core Courses]
  • Visualization & Media Design [Core Courses]
  • Advanced Communication [Communication Skills]
  • Self Development and Interpersonal Skills [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Conference [Non Teaching Credit Courses]
  • Advertising & Media Research [Core Courses]
  • Advertising Campaign and Strategy [Core Courses]
  • Consumer Behaviour [Core Courses]
  • Media Ethics Laws and Governance [Core Courses]
  • Communication for Employment [Communication Skills]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Creativity in Advertising [Specialisation Elective Courses]
  • Marketing Strategies [Specialisation Elective Courses]
  • Media Planning and Strategy [Specialisation Elective Courses]
  • Public Relations Principles [Specialisation Elective Courses]
  • Summer Internship [Non Teaching Credit Courses]
  • Digital Marketing [Core Courses]
  • New Venture Creation For Media Enterprisis [Core Courses]
  • Product and Brand Management [Core Courses]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Professional Communication for Global Competence [Communication Skills]
  • Team Building and Professional Competence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Direct Marketing [Specialisation Elective Courses]
  • Global Marketing Communication [Specialisation Elective Courses]
  • Print Media Marketing and Circulation [Specialisation Elective Courses]
  • Sales Management [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Digital Marketing [Core Courses]
  • Marketing of Services [Core Courses]
  • Cross Culture Communication and Global Competence [Communication Skills]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses