MA (Advertising & Marketing Management)

Program Code 11004

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.33

Course Structure

1st Year

Semester 1

  • Advertising Principles and Practices [Core Courses]
  • Consumer Behaviour [Core Courses]
  • Fundamentals of Communication Research [Core Courses]
  • Media Design [Core Courses]
  • Principles and Practices of Marketing [Core Courses]
  • Product and Brand Management [Core Courses]
  • Public Relations [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Advertising Laws and Ethics [Core Courses]
  • Advertising Planning and Strategy [Core Courses]
  • Advertising Research [Core Courses]
  • Client Servicing and Account Planning [Core Courses]
  • Industrial Marketing [Core Courses]
  • Media Design and Production [Core Courses]
  • Media Planning and Buying [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Managing Cultures [SAP Courses (Optional)]
  • Trends, Management & Environment of Commercial Research [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Corporate Communication [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • Event Planning and Strategy [Specialisation Elective Courses]
  • International Retail Management [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Internship [Non Teaching Credit Courses]
  • Minor Project [Mandatory Courses]
  • Creativity in Advertising [Core Courses]
  • International Strategic Marketing [Core Courses]
  • Professional Communication Skills [Communication Skills]
  • Professional Competencies and Career Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Direct Marketing [Specialisation Elective Courses]
  • Global Marketing Communication [Specialisation Elective Courses]
  • Print Media Marketing and Circulation [Specialisation Elective Courses]
  • Sales Management [Specialisation Elective Courses]
  • Dissertation [Non Teaching Credit Courses]
  • Digital Marketing [Core Courses]
  • Marketing of Services [Core Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses