Program Code 32064

Campus Ranchi

Institute Amity School of Business, Ranchi

University Amity University Jharkhand

Eligibility 10+2 (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.58

Course Structure

1st Year

Semester 1

  • Accounting Fundamentals
  • Understanding Self for Effectiveness
  • IT Applications in Business
  • English Language Usage Essentials
  • Management Foundation
  • Principles of Marketing- I
  • Business Statistics
  • Environmental Studies

Semester 2

  • Individual Society and Nation
  • Introduction to Communication Skills
  • Environmental Studies - II
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES
  • Principles of Marketing- II
  • Business Mathematics II

2nd Year

Semester 3

  • Effective Written Communication
  • Communication Skills - II
  • Problem Solving and Creative Thinking
  • Cross Cultural Management
  • Principles of Organizational Behaviour
  • Term Paper
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • RESEARCH METHODS FOR MANAGERS
  • Fundamentals of Entrepreneurship

Semester 4

  • Integrated Marketing Communications
  • Dissertation
  • Professional Communication for Recruitment and Employability
  • Values and Ethics for Personal and Professional Development
  • E - Business Management
  • Fundamentals of Event Management
  • Personal Financial Planning
  • Export Management
  • Minor Project
  • Operations Research

3rd Year

Semester 5

  • Receptive and Expressive Communication Skills
  • Group Dynamics and Team Building
  • Fundamentals of Entrepreneurship
  • Financial Services
  • Fundamentals of Training and Development
  • Sales and Distribution Management
  • Advance Digital Marketing - I
  • Summer Internship
  • Professional Ethics and Social Responsibility

Semester 6

  • Social Communication
  • Stress and Coping Strategies
  • Understanding Leadership and Motivation in Organization
  • Banking and Financial Institutions
  • Public Relations and Corporate Image
  • Brand Management
  • Business Policy and Strategic Management
  • Field work