BBA

Program Code 15064

Campus Dubai

Institute Amity University Dubai

University Amity University Dubai

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 35000 Or USD 9590 per year
Admission Not open

Course Structure

1st Year

Semester 1

  • Accounting Fundamentals [Core Courses]
  • Business Statistics [Core Courses]
  • Environmental Studies - I [Core Courses]
  • IT Applications in Business [Core Courses]
  • Management Foundation [Core Courses]
  • Principles of Marketing- I [Core Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES [Core Courses]
  • Business Mathematics II [Core Courses]
  • Environmental Studies - II [Core Courses]
  • Fundamentals of Financial Management [Core Courses]
  • Fundamentals of Human Resource Management [Core Courses]
  • Principles of Marketing- II [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Cross Cultural Management [Specialisation Elective Courses]
  • Export Management [Specialisation Elective Courses]
  • Financial Markets and Services [Specialisation Elective Courses]
  • Information Systems in Digital Age [Specialisation Elective Courses]
  • PURCHASE AND MATERIALS MANAGEMENT [Specialisation Elective Courses]
  • Fundamentals of Entrepreneurship [Industry Specific Courses]
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT [Core Courses]
  • Principles of Organizational Behaviour [Core Courses]
  • RESEARCH METHODS FOR MANAGERS [Core Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Auditing [Specialisation Elective Courses]
  • Fundamentals of Project Management [Specialisation Elective Courses]
  • Human Resource Planning and Acquisition [Specialisation Elective Courses]
  • IT and Risk Management [Specialisation Elective Courses]
  • Sales and Distribution Management [Specialisation Elective Courses]
  • E - Commerce [Industry Specific Courses]
  • Business Law [Core Courses]
  • Ethics and Corporate Governance [Core Courses]
  • Operations Research [Core Courses]
  • Principles of Consumer Behaviour [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Digital Marketing - I [Specialisation Elective Courses]
  • Compensation Management [Specialisation Elective Courses]
  • Cyber Psychology [Specialisation Elective Courses]
  • E - Business Management [Specialisation Elective Courses]
  • Financial Planning [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT [Specialisation Elective Courses]
  • Insurance & Risk Management [Specialisation Elective Courses]
  • Integrated Marketing Communications [Specialisation Elective Courses]
  • Introduction to Internet of Things [Specialisation Elective Courses]
  • Managing Customer Relationships [Specialisation Elective Courses]
  • Managing Mutual Funds [Specialisation Elective Courses]
  • Performance Appraisal and Potential Evaluation [Specialisation Elective Courses]
  • PRICING AND REVENUE OPTIMIZATION [Specialisation Elective Courses]
  • QUALITY MANAGEMENT [Specialisation Elective Courses]
  • Service Marketing [Specialisation Elective Courses]
  • Stock Market Operations [Specialisation Elective Courses]
  • Understanding Organization Change and Development [Specialisation Elective Courses]
  • Business Strategy [Core Courses]
  • Marketing in Digital Age [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Digital Marketing-II [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Business Innovation through New Technologies [Specialisation Elective Courses]
  • Corporate Tax Planning [Specialisation Elective Courses]
  • Fundamentals of International Human Resource Management [Specialisation Elective Courses]
  • Fundamentals of Retailing [Specialisation Elective Courses]
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialisation Elective Courses]
  • International Financial Management [Specialisation Elective Courses]
  • International Marketing [Specialisation Elective Courses]
  • Investment Analysis and Portfolio Management [Specialisation Elective Courses]
  • Leadership in Global Environment [Specialisation Elective Courses]
  • Managerial Competencies and Career Development [Specialisation Elective Courses]
  • Merger Acquisiton and Restructuring [Specialisation Elective Courses]
  • Understanding Industrial Relations and Labour Laws [Specialisation Elective Courses]
  • Artificial Intelligence and Business Applications [Industry Specific Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses