BBA

Program Code 15064

Campus Dubai

Institute Amity University Dubai

University Amity University Dubai

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 35000 Or USD 9590 per year
Admission Not open

Course Structure

1st Year

Semester 1

  • Communication Skills - I

Semester 2

  • Communication Skills - II
  • Communication Skills - II
  • Environmental Studies - II
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • BUSINESS ENVIRONMENT, POLICY AND PRACTICES
  • Principles of Marketing- II
  • Business Mathematics II

2nd Year

Semester 3

  • Country Report
  • Individual Excellence & Social Dynamics
  • Information Systems in Digital Age
  • Fundamentals of Entrepreneurship
  • Financial Markets and Services
  • Cross Cultural Management
  • Principles of Organizational Behaviour
  • Export Management
  • Term Paper
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • PURCHASE AND MATERIALS MANAGEMENT
  • RESEARCH METHODS FOR MANAGERS

Semester 4

  • Country Report
  • Creativity for Team Excellence
  • Auditing
  • E - Commerce
  • IT and Risk Management
  • Human Resource Planning and Acquisition
  • Business Law
  • Ethics and Corporate Governance
  • Sales and Distribution Management
  • Principles of Consumer Behaviour
  • Fundamentals of Project Management
  • Operations Research

3rd Year

Semester 5

  • English language proficiency- IELTS (Academics/General)
  • Country Report
  • Marketing in Digital Age
  • Business Strategy
  • Financial Planning
  • Insurance & Risk Management
  • Managing Mutual Funds
  • Stock Market Operations
  • Performance Appraisal and Potential Evaluation
  • Service Marketing
  • Integrated Marketing Communications
  • Advance Digital Marketing - I
  • Understanding Organization Change and Development
  • Fundamentals of Training and Development
  • Compensation Management
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT
  • Cyber Psychology
  • E - Business Management
  • Introduction to Internet of Things
  • PRICING AND REVENUE OPTIMIZATION
  • QUALITY MANAGEMENT
  • Summer Internship
  • Professional Ethics and Social Responsibility
  • Managing Customer Relationships
  • Creativity for Team Excellence

Semester 6

  • Corporate Tax Planning
  • Business Innovation through New Technologies
  • Managing Digital Enterprises
  • Business Organizations and Data Management
  • Artificial Intelligence and Business Applications
  • Spread sheet Modeling for Consulting
  • Investment Analysis and Portfolio Management
  • Merger Acquisiton and Restructuring
  • International Financial Management
  • Leadership in Global Environment
  • Fundamentals of International Human Resource Management
  • Managerial Competencies and Career Development
  • Understanding Industrial Relations and Labour Laws
  • International Marketing
  • Brand Management
  • Advanced Digital Marketing-II
  • Dissertation
  • Business Sustainability and Green Operations Management
  • FUNDAMENTALS OF SERVICE OPERATIONS MANAGEMENT
  • SALES AND OPERATIONS PLANNING
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT
  • Fundamentals of Retailing
  • Human Resource Planning and Acquisition