MA (PR & Event Management)

Program Code 19342

Campus Kolkata

Institute Amity School of Communication, Kolkata

University Amity University, Kolkata

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.57
Admission Not open

Course Structure

1st Year

Semester 1

  • Concepts of Event Planning [Core Courses]
  • Introduction to Public Relations Practices [Core Courses]
  • Mass Communication Theory & Practice [Core Courses]
  • Visualization & Media Design [Core Courses]
  • Professional & Business Communication [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Conference [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Event Production [Core Courses]
  • Marketing Management [Core Courses]
  • PR & Event Research [Core Courses]
  • Strategic And Digital PR [Core Courses]
  • Communication for Employment [Communication Skills]
  • Conflict Resolution and Management [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advertising and Promotions [Specialisation Elective Courses]
  • New Venture Creation For Media Enterprisis [Specialisation Elective Courses]
  • Public Relations Writing [Specialisation Elective Courses]
  • Business &Corporate Communications [Core Courses]
  • Digital Marketing [Core Courses]
  • Event Marketing Concept [Core Courses]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Professional Communication for Global Competence [Communication Skills]
  • Team Building and Professional Competence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Corporate Events [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Global Marketing Communication [Specialisation Elective Courses]
  • Marketing of Services [Specialisation Elective Courses]
  • Managing Special Events [Core Courses]
  • New Venture Creation in PR and Events [Core Courses]
  • Cross Culture Communication and Global Competence [Communication Skills]
  • Leadership and Managing Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses