BBA

Program Code 16064

Campus Greater Noida

Institute Amity Business School, AUGN

University Amity University Uttar Pradesh

Eligibility 10+2 (min 50%) for Non Sponsored & ...

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.365
  • 1st Year Sponsored Semester Fee 2.052
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Course Structure

1st Year

Semester 1

  • Business Statistics [Discipline I (Major I) / Major (Core) (Management ) ]
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management ) ]
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management ) ]
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Business Environment [Discipline I (Major I) / Major (Core) (Management ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management ) ]
  • Marketing Theory and Practices [Discipline I (Major I) / Major (Core) (Management ) ]
  • Principles of Marketing [Discipline I (Major I) / Major (Core) (Management ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management ) ]
  • Understanding Organizational Behavior [Discipline I (Major I) / Major (Core) (Management ) ]
  • The Dynamics of Happiness [Co-curricular Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Public Relations and Corporate Image [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Mandatory (NTCC)]
  • Business Environment [Discipline I (Major I) / Major (Core) (Management ) ]
  • Business Law [Discipline I (Major I) / Major (Core) (Management ) ]
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management ) ]
  • Fundamentals of Business Analytics [Discipline I (Major I) / Major (Core) (Management ) ]
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (Management ) ]
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management ) ]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Social Media Marketing [Vocational Courses /SKE courses/Industry Specific Courses]
  • Business Policy and Strategic Management [Discipline I (Major I) / Major (Core) (Management ) ]
  • Entrepreneurship and Small Business Management [Discipline I (Major I) / Major (Core) (Management ) ]
  • Fundamentals of Project Management [Discipline I (Major I) / Major (Core) (Management ) ]
  • Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management ) ]
  • Research Methodology [Discipline I (Major I) / Major (Core) (Management ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management ) ]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Digital Marketing - I [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Advertising Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Auditing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Organizations and Data Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Compensation Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Cyber Psychology [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Infrastructural Finance [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Introduction to Business Intelligence [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Investment Analysis and Portfolio Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • IT and Risk Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • PURCHASE AND MATERIALS MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • QUALITY MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Specialized Accounting [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Supply Chain Management - Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Organization Change and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Artificial Intelligence and Business Applications [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Innovation through New Technologies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Sustainability and Green Operations Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Communication and CSR [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Tax Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of International Human Resource Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Retailing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • FUNDAMENTALS OF SERVICE OPERATIONS MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Financial Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Digital Enterprises [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Mutual Funds [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Merger Acquisiton and Restructuring [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Performance Appraisal and Potential Evaluation [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • SALES AND OPERATIONS PLANNING [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Spread sheet Modeling for Consulting [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Industrial Relations and Labour Laws [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses