B.A. (Journalism & Mass Communication)

Program Code 15798

Campus Dubai

Institute Amity University Dubai

University Amity University Dubai

Eligibility X & XII (min 50%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester AED 40000 Or USD 10960 per year
Admission Not open

Course Structure

1st Year

Semester 1

  • Graphics and Visual Communication [Core Courses]
  • Mass Communication Models & Theory [Core Courses]
  • Print Journalism [Core Courses]
  • State and Politics [Core Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Environmental Studies [Professional Ability Enhancement Courses]
  • Introduction to Radio and Audio Technique [Core Courses]
  • Media Ethics and Laws [Core Courses]
  • News Analysis [Core Courses]
  • Photography theory & Practice [Core Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Editing Technique [Employability & Skill Enhancement Courses]
  • Advertising Concepts [Core Courses]
  • Introduction to Media Research [Core Courses]
  • Introduction to Television Production [Core Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • On Air Skills for Broadcast Media [Specialisation Elective Courses]
  • Principles of Marketing- I [Specialisation Elective Courses]
  • Writing for Specialism [Specialisation Elective Courses]
  • Communication for Sustainable Development [Core Courses]
  • Online Journalism and Digital Media [Core Courses]
  • Public Relations Concepts [Core Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Management [Specialisation Elective Courses]
  • Client Servicing and Creatives [Specialisation Elective Courses]
  • Event Management Concepts [Specialisation Elective Courses]
  • Filmmaking Techniques [Specialisation Elective Courses]
  • Multimedia Production [Specialisation Elective Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Ad Production and Campaign Planning [Specialisation Elective Courses]
  • Digital Marketing & Content Development [Specialisation Elective Courses]
  • Production Portfolio for Digital Platforms [Specialisation Elective Courses]
  • Public Relations & Campaign Planning [Specialisation Elective Courses]
  • Camera Operations [Employability & Skill Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses