BBA (Honours/Honours with Research)

Program Code 331509

Campus Patna

Institute Amity School of Business, Patna

University Amity University Bihar

Eligibility 10+2 min 50%

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.835
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Course Structure

1st Year

Semester 1

  • Accounting Fundamentals
  • Computer Applications
  • Introduction to Business Economics
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Business Mathematics I
  • Personal Branding and Grooming – Level 1
  • Higher Linguistic and Numerical Competencies for CAT-2
  • Communication Skills - I

Semester 2

  • Understanding Organizational Behavior
  • Principles of Marketing- II
  • Business Environment
  • Business Statistics
  • Cost and Management Accounting
  • Marketing Theory and Practices
  • English language proficiency- IELTS (Academics/General)
  • Social Media Marketing
  • Higher Linguistic and Numerical Competencies for CAT & OMETs – Level 1 (Basic Aptitude building module)
  • Higher Linguistic and Numerical Competencies for GMAT – Level 1 (Basic Aptitude building module)
  • Communication Skills - II
  • Environmental Studies - II

2nd Year

Semester 3

  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • Fundamentals of Research Methods in Global Environment
  • Business Law
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Term Paper - I
  • Individual Excellence & Social Dynamics
  • Product Design and Entrepreneurship
  • Design Thinking for Innovation