B.A. (Journalism & Mass Communication)

Program Code 17798

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.07
Admission Not open

Course Structure

1st Year

Semester 1

  • Readings in media I
  • Business Management -1
  • Economics - 1
  • Human Rights - 1
  • Academic and Creative Writing - 1
  • Fashion Technology - 1
  • Interior Design - 1
  • Introduction to Indian Political System
  • Introduction to Visual Communication
  • Fundamentals of Journalism and Mass Communication
  • Art & Craft of Photography
  • Effective Listening
  • Behavioural Science-1
  • Environmental Studies*
  • French- I
  • German-I
  • Spanish-1

Semester 2

  • FRENCH-II
  • GERMAN-II
  • SPANISH-II
  • PRESENTATION SKILLS
  • PROBLEM SOLVING AND CREATIVE THINKING
  • ENVIRONMENTAL STUDIES-I
  • TV JOURNALISM
  • FILM THEORY & PRACTICE
  • RADIO PRODUCTION
  • MEDIA LAWS & ETHICS
  • MOBILE JOURNALISM
  • ROMANTIC POETRY
  • TREND RESEARCH AND FASHION FORECASTING
  • SYSTEMS, ORGANISATIONS& INSTRUMENTS OF HUMAN RIGHTS
  • MARKETING MANAGEMENT
  • INDIAN GOVERNMENT AND POLITICS
  • WORLD GEOGRAPHY
  • COMPUTER LAB ON 2D ANIMATION
  • CONTEMPORARY DEVELOPMENT STUDIES
  • STUDY OF ANTHROPOMETRY, DIFFERENT DESIGN STYLES AND SPACE CONFIGURATION
  • INDIAN HERITAGE
  • BASICS OF VISUAL ART II
  • HEALTH EDUCATION, VOLLEYBALL, LAWN TENNIS & ATHLETICS
  • INDUSTRIAL SAFETY & RESOURCE MANAGEMENT FACILITATOR

2nd Year

Semester 3

  • BASICS OF ADVERTISING
  • EVENT MANAGEMENT
  • PUBLIC RELATIONS AND CORPORATE COMMUNICATION
  • MEDIA CRITICISM
  • INTERNSHIP/ PROJECT
  • GROUP DYNAMICS & TEAM BUILDING
  • READINGS & COMPREHENSION
  • CE - CREATIVE WRITING
  • BASICS OF ANIMATION AND VISUAL GRAPHICS
  • Introduction to basic materials and design of Bedroom space
  • THE NOVELS OF ENGLAND
  • FABRIC STUDIES
  • SAFETY AWARENESS & TRAINING
  • CONTEMPORARY HUMAN RIGHTS SITUATIONS AND ISSUES
  • ELEMENTS OF ART AND DESIGN I
  • GENERAL FITNESS, KAADDI & ATHLETICS (THROWING EVENTS)
  • INDIA AND THE WORLD
  • GENDER STUDIES
  • INTRODUCTION TO 3D
  • CE- BRAND MANAGEMENT
  • FRENCH
  • GERMAN
  • SPANISH

Semester 4

  • FRENCH-IV
  • GERMAN-IV
  • SPANISH-IV
  • EFFECTIVE WRITING SKILLS
  • STRESS AND COPING STRATEGIES
  • MEDIA MANAGEMENT
  • ONLINE JOURNALISM
  • NEW MEDIA
  • DEVELOPMENT COMMUNICATION
  • MEDIA PLANNING & BUYING
  • TV PRODUCTION AND PRESENTATION
  • TEXTILES OF INDIA
  • BUSINESS ENVIRONMENT
  • SPECIFIC THEMES IN HUMAN RIGHTS
  • ADOBE ILLUSTRATOR
  • THE ENGLISH NOVELS OF INDIA
  • TOURISM TRENDS IN INDIA
  • INTRODUCTION TO RURAL AND URBAN DEVELOPMENT
  • INDIAN GOVERNMENT AND POLITICS II
  • INDIAN ECONOMICS
  • ELEMENTS OF ART AND DESIGN II
  • INDUSTRIAL HYGIENE, OCCUPATIONAL HEALTH & DISASTER MANAGEMENT
  • YOGA, KHO-KHO, HOCKEY & ATHLETICS
  • Design of kitchen dining and toilet spaces

3rd Year

Semester 5

  • MEDIA RESEARCH
  • REGIONAL JOURNALISM
  • NEWS AND CONTEMPORARY ISSUES
  • INDIVIDUAL, SOCIETY AND NATIONS
  • EMPLOYABILITY SKILLS
  • INTERNSHIP / SUMMER SAP
  • FRENCH
  • GERMAN
  • SPANISH
  • Commercial Interiors - Design of Office space
  • CE-MULTIMEDIA
  • DIGITAL EDITING
  • INDIA’S FOREIGN POLICY I
  • THE ENGLISH DRAMA OF INDIA
  • Visual Merchandising
  • LEGISLATION THEMES IN HUMAN RIGHTS
  • UNDERSTANDING SOCIAL EXCLUSION
  • TOUR PACKAGING
  • CE- DIGITAL PHOTOGRAPHY

Semester 6

  • INTERPERSONAL COMMUNICATION AND RELATIONSHIP MANAGEMENT
  • WORKPLACE COMMUNICATION
  • MEDIA ANALYTIC TECHNIQUE
  • PROFESSIONAL PROJECT
  • INTERNSHIP
  • MEDIA PRODUCTION PORTFOLIO
  • E-COMMERCE IN FASHION
  • BUSINESS POLICY &STRATEGIC MANAGEMENT
  • REPORT WRITING & THESIS PREPARATION (HUMAN RIGHTS)
  • PROJECT
  • CONTEMPORARY LITERATURE
  • HOSPITALITY & TOURISM MARKETING
  • APPLICATION OF ART AND DESIGN II
  • CONDITIONING, REHABILITATION, FOOTBALL, CHESS & PROJECT WORK
  • INTERNATIONAL ECONOMICS
  • SOCAlL WORK PROJECT
  • RESEARCH PROJECT