BBA (3 Continent)

Program Code 11104

Campus Lucknow

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2 (min 55%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.33
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Course Structure

1st Year

    Semester 1

  • E - Commerce
  • Fundamentals of Environmental Studies
  • Accounting Fundamentals
  • Business Statistics
  • Computer Applications
  • Introduction to Business Economics
  • Introduction to Management Principles
  • Principles of Marketing Management
  • Common Curriculum Courses

Semester 2

  • Fundamentals of Competitive Intelligence and Business Development
  • Food, Nutrition and Hygiene
  • Business Ethics in International Business
  • Business Finance
  • Human Resource management & Development
  • India’s Foreign Trade
  • International Marketing
  • Understanding International Business Environment
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Business Law
  • Cost and Management Accounting
  • Fundamentals of Production and Operations Management
  • Government and International Business
  • Integrated Marketing Communications
  • Understanding International Business Management
  • Common Curriculum Courses

Semester 4

  • Minor Project
  • Cross Cultural Management
  • International Negotiations and Global Sourcing
  • Social Media Marketing
  • Brand Management
  • Fundamentals of Behavioural Finance
  • Performance Appraisal and Potential Evaluation
  • Common Curriculum Courses

3rd Year

Semester 5

  • Introduction to Disruptive Technologies
  • Advance Digital Marketing - I
  • Business Innovation through New Technologies
  • Business Sustainability and Green Operations Management
  • Business to Business Marketing
  • Corporate Warfare for Business Development
  • Cyber Psychology
  • Financial Planning
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT
  • Integrated Marketing Communications
  • International Financial Management
  • Managerial Competencies and Career Development
  • Managing Mutual Funds
  • Sales and Distribution Management
  • Understanding Leadership and Motivation in Organization
  • Understanding Organization Change and Development
  • Web & Social Media Analytics
  • Emerging Markets for International Business
  • Export Import Procedures and Documentation
  • Fundamentals of Entrepreneurship
  • Introduction to Business Analytics
  • Common Curriculum Courses

Semester 6

  • Digital Marketing Data Analytics
  • Dissertation
  • Banking and Financial Institutions
  • Compensation Management
  • Fundamentals of Training and Development
  • Fundamentals of Project Management
  • International Business Logistics
  • Pricing Analytics
  • Principles of Consumer Behaviour
  • Security Analysis
  • Service Marketing
  • Banking Environment
  • Business Policy and Strategic Management
  • Managing Customer Relationships
  • Research Methodology
  • Blockchain for Managers
  • Apprenticeship
  • Common Curriculum Courses