B.A. (Journalism & Mass Communication) (Honours/Honours with Research)

Program Code 331601

Campus Patna

Institute Amity School of Communication, Patna

University Amity University Bihar

Eligibility 10+2

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.485
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Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor]
  • Understanding Mass Communication [Minor]
  • Writing for Print [Minor]
  • International Relations: Concepts and Theories [Major (Core)]
  • Basics of Graphic Design [Inter Disciplinary/Multi Disciplinary Course]
  • Introduction to Society and Institutions [Inter Disciplinary/Multi Disciplinary Course]
  • Personal Branding and Grooming – Level 1 [Inter Disciplinary/Multi Disciplinary Course]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Constitutional History of India [Minor]
  • Political Theory & Concepts [Minor]
  • Print Media: Reporting, Editing and Production [Major (Core)]
  • Marketing Theory and Practices [Inter Disciplinary/Multi Disciplinary Course]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Emerging Trends in New Media & Online Journalism [Minor]
  • Advertising Strategies [Major (Core)]
  • Development Communication : Concept and Practices [Major (Core)]
  • Brand Management [Inter Disciplinary/Multi Disciplinary Course]
  • Indian Social System - II [Indian Knowledge System]
  • Storytelling & Anchoring Skills [Employability & Skill Enhancement Courses]
  • Advanced Writing Skills [Ability Enhancement Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Content Production for New Media [Minor]
  • Public Relations Concepts [Minor]
  • Screen Arts IV [Major (Core)]
  • Promotional Media [Inter Disciplinary/Multi Disciplinary Course]
  • Research Methodology in IR [Inter Disciplinary/Multi Disciplinary Course]
  • Research Methodology in Social Sciences [Inter Disciplinary/Multi Disciplinary Course]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Media Entrepreneurship and Innovation [Minor]
  • Multimedia Production [Minor]
  • Advanced Film Theory and Production [Major (Core)]
  • Data Journalism and Visualization [Major (Core)]
  • Communication and Media Traditions in Indian Knowledge System [Indian Knowledge System]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses