B.A. (Journalism & Mass Communication) (Honours/Honours with Research)

Program Code 191601

Campus Kolkata

Institute Amity School of Communication, Kolkata

University Amity University, Kolkata

Eligibility For Non Sponsored category: 10+2 min. ...

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.98
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Course Structure

1st Year

    Semester 1

  • State and Politics
  • Mass Communication Models & Theory
  • Photography theory & Practice
  • Print Journalism
  • Graphics and Visual Communication
  • Environmental Studies
  • News Analysis
  • Communication Skills - I
  • Common Curriculum Courses

Semester 2

  • Indian Knowledge of Humanities & Social Sciences
  • Stress and Coping Strategies
  • Intercultural Communication
  • Global Media Scenario
  • Introduction to Radio and Audio Technique
  • Media Ethics and Laws
  • On Air Skills for Broadcast Media
  • Writing for Specialism
  • Communication Skills – Level II
  • Common Curriculum Courses

2nd Year

Semester 3

  • Editing Technique
  • Public Relations Concepts
  • Advertising Concepts
  • Introduction to Media Research
  • Introduction to Television Production
  • Media Management-
  • French Fluency through writing & comprehension
  • German Fluency through writing & comprehension
  • Hindi Language - I
  • Studies in Modern Indian English Writings
  • Common Curriculum Courses

Semester 4

  • Public Relations & Campaign Planning
  • Communication for Sustainable Development
  • Multimedia Production
  • Online Journalism and Digital Media
  • Management Foundation
  • French Grammatical Expression & Comprehension
  • German Grammatical Expression & Comprehension
  • Advanced Studies in Modern Indian English Writings
  • Common Curriculum Courses

3rd Year

Semester 5

  • Summer Internship
  • Principles of Marketing- I
  • World Cinema I
  • Brand Management
  • Event Management Concepts
  • Filmmaking Techniques
  • Common Curriculum Courses

Semester 6

  • Digital Photography
  • Professional Ethics and Social Responsibility
  • Ad Production and Campaign Planning
  • Digital Marketing & Content Development
  • Gender in Cinema
  • Production Portfolio for Digital Platforms
  • World Cinema II
  • Common Curriculum Courses