BBA (Digital Marketing) (Honours/Honours with Research)

Program Code 131841

Campus Gurugram (Manesar)

Institute Amity Business School, Gurgaon (Manesar)

University Amity University Haryana

Eligibility 12th min 55%

Duration 4 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.16
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Course Structure

1st Year

Semester 1

  • GOAL SETTING AND TIME MANAGEMENT-I (VAC-III) [VAC - Co-curricular Courses]
  • FUNDAMENTALS OF SUSTAINABILITY [Discipline III / Multidisciplinary (Sustainability Science ) ]
  • WRITTEN EXPRESSION-1 (SPANISH) [Discipline III / Multidisciplinary (Spanish Studies ) ]
  • FUNDAMENTALS OF SCULPTURE [Discipline III / Multidisciplinary (Sculpture ) ]
  • INTRODUCTION TO SANSKRIT LANGUAGE [Discipline III / Multidisciplinary (Sanskrit ) ]
  • WRITTEN EXPRESSION-1 (RUSSIAN) [Discipline III / Multidisciplinary (Russian Studies ) ]
  • FUNDAMENTAL OF SOLAR PHOTOVOLTAIC, BATTERY & INVERTER [Discipline III / Multidisciplinary (Renewable Energy ) ]
  • POLYMERIZATION [Discipline III / Multidisciplinary (Polymer Technology ) ]
  • INDIAN NATIONALISM [Discipline III / Multidisciplinary (Political Science ) ]
  • COSMETIC FORMULATION [Discipline III / Multidisciplinary (Pharmaceuticals ) ]
  • GENERAL THEORY AND HISTORY OF INDIAN MUSIC [Discipline III / Multidisciplinary (Performing Arts in Music ) ]
  • FUNDAMENTALS OF VISUAL ARTS [Discipline III / Multidisciplinary (Painting ) ]
  • BIOCHEMISTRY FOR STEM CELL TECHNOLOGY [Discipline III / Multidisciplinary (Molecular Medicine & Stem Cell Technology ) ]
  • APPLIED CALCULUS [Discipline III / Multidisciplinary (Mathematics ) ]
  • APPLIED CALCULUS LAB [Discipline III / Multidisciplinary (Mathematics ) ]
  • INTRODUCTION TO KOREAN HISTORY & GEOGRAPHY [Discipline III / Multidisciplinary (Korean Studies ) ]
  • UNDERSTANDING MASS COMMUNICATION [Discipline III / Multidisciplinary (Journalism & Mass Communication ) ]
  • PRINCIPLES & ELEMENTS OF DESIGN [Discipline III / Multidisciplinary (Interior Design ) ]
  • COMPUTER PROGRAMMING WITH C LANGUAGE [Discipline III / Multidisciplinary (Information Technology ) ]
  • COMPUTER PROGRAMMING WITH C LANGUAGE LAB [Discipline III / Multidisciplinary (Information Technology ) ]
  • INTRODUCTION TO HOSPITAL MANAGEMENT [Discipline III / Multidisciplinary (Hospital Administration ) ]
  • HISTORY OF EARLY INDIA-I [Discipline III / Multidisciplinary (History ) ]
  • WRITTEN EXPRESSION-1 (GERMAN) [Discipline III / Multidisciplinary (German Studies ) ]
  • WRITTEN EXPRESSION-1 (FRENCH) [Discipline III / Multidisciplinary (French Studies ) ]
  • CRIME SCENE INVESTIGATION LAB [Discipline III / Multidisciplinary (Forensic Science ) ]
  • FUNDAMENTALS OF FORENSIC SCIENCE [Discipline III / Multidisciplinary (Forensic Science ) ]
  • FASHION ART ILLUSTRATION & MODEL DRAWING [Discipline III / Multidisciplinary (Fashion Management ) ]
  • FASHION ART ILLUSTRATION & MODEL DRAWING [Discipline III / Multidisciplinary (Fashion Design ) ]
  • HISTORY OF ENGLISH LITERATURE [Discipline III / Multidisciplinary (English Literature ) ]
  • EARTH SYSTEM SCIENCES [Discipline III / Multidisciplinary (Earth Science ) ]
  • INTRODUCTION TO DISASTER MANAGEMENT [Discipline III / Multidisciplinary (Disaster Management & Sustainable Built Environment ) ]
  • PRINCIPLES OF NUTRITION [Discipline III / Multidisciplinary (Dietetitics & Applied Nutrition ) ]
  • STATISTICS FOR DATA SCIENCE [Discipline III / Multidisciplinary (Data Science ) ]
  • STATISTICS FOR DATA SCIENCE LAB [Discipline III / Multidisciplinary (Data Science ) ]
  • COMPUTER FORENSICS [Discipline III / Multidisciplinary (Computer Forensics & Cyber Security ) ]
  • COMPUTER PROGRAMMING WITH C LANGUAGE [Discipline III / Multidisciplinary (Computer Application ) ]
  • COMPUTER PROGRAMMING WITH C LANGUAGE LAB [Discipline III / Multidisciplinary (Computer Application ) ]
  • BASIC CHINESE LANGUAGE COMMUNICATION-I [Discipline III / Multidisciplinary (Chinese Studies ) ]
  • INORGANIC CHEMISTRY LAB-I [Discipline III / Multidisciplinary (Chemistry ) ]
  • INORGANIC CHEMISTRY-I [Discipline III / Multidisciplinary (Chemistry ) ]
  • LAW OF CONTRACT-I [Discipline III / Multidisciplinary (Business & Labour Legislations ) ]
  • FUNDAMENTALS OF BIOCHEMISTRY AND MOLECULAR BIOLOGY [Discipline III / Multidisciplinary (Biotechnology/ Biological Science ) ]
  • FUNDAMENTALS OF ARTIFICIAL INTELLIGENCE [Discipline III / Multidisciplinary (Artificial Intelligence ) ]
  • DEMONSTRATIVE ASPECTS IN MECHANICS [Discipline III / Multidisciplinary (Applied Physics ) ]
  • MECHANICS [Discipline III / Multidisciplinary (Applied Physics ) ]
  • FUNDAMENTALS OF APPLIED ARTS [Discipline III / Multidisciplinary (Applied Arts ) ]
  • INTRODUCTION TO DESIGN AND GRAPHICS [Discipline III / Multidisciplinary (Animation & Visual Graphics ) ]
  • INTRODUCTION TO PSYCHOLOGY [Discipline II (Major II) / Minor Stream (Psychology ) ]
  • INTRODUCTION TO HOSPITALITY & TOURISM-I [Discipline II (Major II) / Minor Stream (Hospitality & Tourism ) ]
  • ORIENTATION PROGRAMME IN ENTREPRENEURSHIP [Discipline II (Major II) / Minor Stream (Entrepreneurship ) ]
  • MICROECONOMICS [Discipline II (Major II) / Minor Stream (Economics ) ]
  • FINANCIAL ACCOUNTING-I [Discipline II (Major II) / Minor Stream (Accounting ) ]
  • FINANCIAL AND CORPORATE ACCOUNTING-NEP [Discipline I (Major I) / Major (Core) (Digital Marketing- Core ) ]
  • INTERNET & WEB FUNDAMENTALS [Discipline I (Major I) / Major (Core) (Digital Marketing- Core ) ]
  • MANAGEMENT FOUNDATIONS-NEP [Discipline I (Major I) / Major (Core) (Digital Marketing- Core ) ]
  • ENVIRONMENTAL STUDIES (VAC-I) [Environmental Studies]
  • GENERAL BUSINESS COMMUNICATION- FOUNDATION [Communication Skills]
  • UNDERSTANDING SELF FOR EFFECTIVENESS [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses