Program Code 19019

Campus Kolkata

Institute Amity Business School, Kolkata

University Amity University, Kolkata

Eligibility Graduation (min 50%) & 10+2 ( min ...

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 2.445

Course Structure

1st Year

    Semester 1

  • Entrepreneurship and New Venture Creation
  • Accounting for Managers
  • Applications of Disruptive Technologies in Business
  • Managerial Economics
  • Marketing Management
  • Organizational Behavior
  • Statistics for Management
  • Common Curriculum Courses

Semester 2

  • Consumer Behaviour
  • Corporate Social Responsibility
  • Social Entrepreneurship
  • Business Analytics and Modelling
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Legal Aspects of Business
  • Operations Management
  • Common Curriculum Courses

2nd Year

Semester 3

  • Summer Internship
  • Compensation and Reward Management
  • Data Mining and Data Warehousing
  • Digital Marketing
  • I.T. Project Management
  • International Finance and Forex Management
  • Leading Change in Organizations
  • Management of Financial Services
  • Networks Security
  • Product and Brand Management
  • Recruitment Selection and Retention
  • Sales Management
  • Security Analysis and Portfolio Management
  • Professional Ethics and Social Responsibility for Sustainability
  • Strategic Management
  • Common Curriculum Courses

Semester 4

  • Dissertation
  • Advanced Competitive Intelligence
  • Advanced Corporate Accounting
  • Advanced Telecom Technologies
  • Advertising and Sales Promotion
  • Broadband Service Management
  • Budgeting and Control
  • Business Wargaming and Scenario Planning- I
  • Cooperative Management
  • Corporate Entrepreneurship
  • Corporate Image Building
  • Corporate Restructuring, Mergers and Acquisitions
  • CSR Practices in Rural Areas
  • Customer Relationship Management
  • Data Mining for Intelligence Management
  • Digital Marketing
  • Doing Business in China
  • E-retailing
  • Enterprise Management
  • Financial Econometrics
  • Financial Engineering
  • Foreign Trade Policy
  • Global Outsourcing
  • Information Security and Risk Management
  • Leadership and Motivation in Organization
  • Leading Change in Family Business
  • Lean Sigma
  • Luxury Retail
  • Management and Governance of NGOs
  • Managerial Counselling
  • Managing Business in Emerging Markets
  • Managing Business Process Outsourcing
  • Managing Innovation Process
  • Manufacturing and Service Competitiveness
  • Marketing of IT Solutions
  • Marketing of Services
  • Methodologies for Participatory Assessment
  • Mobile Wireless Networks Management
  • Operations Strategy
  • Principles and Practices of Banking
  • Project Management
  • Resource Mobilization and Fund Raising
  • Retail Branding and CRM
  • Rural Entrepreneurship and Development
  • Rural Project Planning and Management
  • Small Business Management
  • Software Quality Assurance
  • Strategic Financial Management
  • Supply Chain Analytics
  • Systems Analysis and Design
  • Technology Interventions and Development
  • Training and Development
  • Visual Merchandising and Space Planning
  • Management in Action - Social Economic and Ethical Issues
  • Common Curriculum Courses