B.A. (Journalism & Mass Communication)

Program Code 11798

Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.11
Admission Not open

Course Structure

1st Year

Semester 1

  • Indian National Movement & Constitution of India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Nationalism in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Introduction to Studio Practices [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Writing for Visuals [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Communication and Mass Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • State and Politics [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Political Theory & Concepts [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Business Finance [Discipline II (Major II) / Minor Stream (Management ) ]
  • Business Mathematics II [Discipline II (Major II) / Minor Stream (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline II (Major II) / Minor Stream (Management ) ]
  • Human Resource management & Development [Discipline II (Major II) / Minor Stream (Management ) ]
  • Marketing Theory and Practices [Discipline II (Major II) / Minor Stream (Management ) ]
  • Understanding Organizational Behavior [Discipline II (Major II) / Minor Stream (Management ) ]
  • Aesthetics of Film Making [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Film Appreciation [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Introduction to Film Making Technique [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Food, Nutrition and Hygiene [Co-curricular Courses]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Advertising Theory & Practice [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Contemporary Diplomacy [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Political leadership and government [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Political Process in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Business Environment [Discipline II (Major II) / Minor Stream (Management ) ]
  • Business Law [Discipline II (Major II) / Minor Stream (Management ) ]
  • Cost and Management Accounting [Discipline II (Major II) / Minor Stream (Management ) ]
  • Fundamentals of Business Analytics [Discipline II (Major II) / Minor Stream (Management ) ]
  • Fundamentals of Production and Operations Management [Discipline II (Major II) / Minor Stream (Management ) ]
  • Integrated Marketing Communications [Discipline II (Major II) / Minor Stream (Management ) ]
  • Indian Cinema [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Production Studio I [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Audio Visual Media & Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Mindful Communication [Co-curricular Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Reporting & Copy Editing Skills [Vocational Courses /SKE courses/Industry Specific Courses]
  • Introduction to Personality Theories [Discipline II (Major II) / Minor Stream (Psychology ) ]
  • Systems and Approaches [Discipline II (Major II) / Minor Stream (Psychology ) ]
  • Dynamics of Contemporary Global Concerns [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Psephology and Data Analysis [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Western Political Philosophy [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Screen Arts IV [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Photography Concepts [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Promotional Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • The Dynamics of Happiness [Co-curricular Courses]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Writing for Specialism [Vocational Courses /SKE courses/Industry Specific Courses]
  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Development Communication : Concept and Practices [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Event Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Media Marketing Communication [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Comparative Government and Politics UK, USA, Switzerland & China [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Principles of Public Administration [Discipline II (Major II) / Minor Stream (Political Science ) ]
  • Cinematography Studio I [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Direction Studio I [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Editing Studio I [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Screenwriting Studio I [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
  • Multi Platform Journalism I: Print and Online [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Minor Project [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Cinematography Studio II [Specialization Elective Courses/Discipline II (Major II)]
  • Direction Studio II [Specialization Elective Courses/Discipline II (Major II)]
  • Editing Studio II [Specialization Elective Courses/Discipline II (Major II)]
  • Indian Political Thought [Specialization Elective Courses/Discipline II (Major II)]
  • International Relations & Politics [Specialization Elective Courses/Discipline II (Major II)]
  • Producing Studio II [Specialization Elective Courses/Discipline II (Major II)]
  • Screenwriting Studio II [Specialization Elective Courses/Discipline II (Major II)]
  • Campaign Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Communication and Development Issues [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Communication and CSR [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Multi Platform Journalism II: TV & Radio [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses